icon-dropdown-arrow
top
JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
icon-cross
Free google Ads Consultation

Get Your PPC Plan from ZATO

It's tough finding the right PPC agency, or even knowing if you need a PPC agency in the first place!

To help you make an informed decision, we check out your account, listen to your business struggles, and offer a free consultation regarding your Google Ads setup and strategy to help you determine next steps (whether that be with ZATO or not!).

Interested in connecting? Contact us below!
Thank you! Your request has been submitted.
One of our PPC experts will reach out to you asap.
Oops! Something went wrong while submitting the form. Please check all fields and try again.

Here's What You Can Expect With ZATO

Interested in learning more but unsure what that looks like? 
01

Fill Out the Form On this Page & Answer the Discovery Questions

Step 1 is to let us know you want to learn more, nothing complicated. This includes a few questions that helps us learn about your specific business needs, and makes our Consultation Call way more productive!

02

Schedule a Consultation Call

Schedule a Call: We want to provide you with some value right off the bat to help show you that we mean business, and make sure it makes sense for both parties to continue the Discovery process. So we have a Free Consultation call to learn about your business, prior PPC efforts, context around why you're seeking a management change, and whatever else may be important for us to know.

This also gives you the chance to ask us any initial questions you may have. For example, some companies like to learn more about which of our team members will actually be working on the account, our experience, how we think about managing Google Ads in a bigger picture way, etc.

03

If We're All Excited After the Call, We'll Get Started on Your PPC Plan

Not quite sure if you're ready to hire a whole new agency? Want some more information about whether your current agency is as efficient as possible? Want to see if any growth opportunities are being missed? 

Even if you hire us for ongoing management, this is still the next step in our process for everyone.

Our (custom) PPC Plan serves two purposes:

1) It gives you deep value from senior level PPC managers who provide specific suggestions for improving your account, and,

2) if you choose to go with ZATO for ongoing management, it sets us up for success by allowing us to make our own PPC Plan in preparation for taking over the account so we know what to implement when we begin management.

04

You Decide What's Next!

Once we've proven our extreme PPC awesomeness with our audit, AND you have an incredibly valuable document full of insights on your account... then you get to choose whether:

1) you'll hire a new in-house team to implement our suggestions,

OR 

2) if you'll hire the people who gave you that incredible PPC Plan... the ZATO team, to manage your Google Ads program!

But one thing's for sure, that decision will be a lot easier after this valuable audit in your inbox.

Grow Your Business with Google Ads in 1 of 3 ways, choose your own PPC Marketing Agency Adventure!

Want to Learn Google Ads  to Grow Your Own Brand? 

Imagine feeling like you're being mentored personally by a 16 year Google Ads veteran on *just* the things you need to know to get your new shop up on Google. Buy the first course ever made targeted specifically to the brand operator! (but even non-operators will gain something!) 
BUy the: PPC for DTC Course

Want Affordable and Efficient Google Ads Help?

MAKROZ SMB PPC best google ads team for small budgets and small business
If you are a business owner strapped for cash, you need a PPC Marketing Agency you can trust... but whom you can also afford. MAKROZ helps actively steer your digital marketing, with the primary objective of efficiency and affordability. learn more about MAKROZ here:
Learn More: MAKROZ

Want Deep, Senior Level Google Ads Expertise & Strategy?

ZATO Best Google Ads team
You aren't interested in the cheap route, you want the expert route. You want senior level (no interns!) expertise to strategically implement the very best possible Google Ads strategy for your successful brand. ZATO is the PPC Marketing Agency you're looking for: 
Learn More: ZATO
best-PPC-agency reviews icon
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
best-PPC-agency reviews icon
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
best-PPC-agency reviews icon
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
best-PPC-agency reviews icon
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
best-PPC-agency reviews icon
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

VEO: A Step-by-Step Guide to Google’s New AI Video Generator

VEO: A Step-by-Step Guide to Google’s New AI Video Generator

Sarah Vlietstra
Team Zato
 • 
YouTube
Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.
PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team Zato
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...
Let's Talk Google Ads Bid Floors (or Reserve Prices)

Let's Talk Google Ads Bid Floors (or Reserve Prices)

Kirk Williams
Team Zato
 • 
Google Ads
Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).
What are Google Ads Synthetic Keywords?

What are Google Ads Synthetic Keywords?

Kirk Williams
Team Zato
 • 
Google Ads
Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.
Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Sarah Vlietstra
Team Zato
 • 
YouTube
In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.
How to Set Up Google Shopping Query Sculpting in 2026

How to Set Up Google Shopping Query Sculpting in 2026

Kirk Williams
Team Zato
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...