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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 

30K hours of Expertise for Only $1K! Get a Strategic Audit Personally Done for YOU by World Renown PPC Expert Kirk Williams

You probably found us based on some sort of content that ZATO owner Kirk Williams (PPCKirk across the interwebz) as put out!

We also get that Kirk can't do everything for everyone... but what he can do, is apply his deep PPC experience (both tactical and strategic) directly to your Google Ads account with a short, video audit account Loom video. A full consultation or management retainer with an expert of Kirk's caliber costs multiple thousands. This audit is your 'inside track', a way to get his direct, strategic insight applied to your specific account for a tiny fraction of the cost.

*let's talk the 30,000 hours claim, have we had a clock running that turns on and off every time Kirk opens his laptop and begins working on PPC? No, that would be kinda creepy. What we can say to support this claim generally, is that if you calculate someone working with the same objective in the same industry for 15 years, that the equivalent of hours invested would be around 30,000. So, all that to say... you're hiring an expert!

Let's be clear: You're paying for the 15 years (30,000+ hours) of deep Ecommerce and PPC experience that allows Kirk to diagnose problems in minutes that take others months to find. This isn't a "quick look."

It's a highly-concentrated expert analysis. It’s the difference between an intern spending all day looking for a problem and a master mechanic hearing the engine for 10 seconds and knowing exactly what's wrong.

It’s the perfect "look under the hood" before you commit to a major overhaul, or a high-value "second opinion" to make sure your current team is on the right track. You get the strategic insight without the long-term commitment.

PPPSSSSSSTTT did I mention this has a Satisfaction Guarantee? That means if you don't believe you received $1K worth of value from this audit, you get a $500 Refund, with no arguments (While we don't argue, we DO ask you to email us the specific reasons the audit did not measure up to your satisfaction so we can improve our services in the future!).

Get a PPCKirk Audit Now
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
- Connor MacDonald, CMO at The Ridge


What this
is not

☑️ This is not an exhaustive, step-by-step forensic audit telling you every detail about every setting or decision in the account and how you should think about that.
☑️ Kirk isn't here to tell you how to run your business (if you're looking for Ecommerce executive or finance consulting, we recommend contacting Andrew Faris).
☑️ Kirk isn't here to make up stuff about your account. If we don't know, we tell you we don't know (that's valuable in itself, since some unsolvable problems should be ignored rather than obsessively pursued. Sometimes you need a consultant to tell you what to ignore!).
☑️ Kirk isn't here to answer follow-up questions. You are paying for the deliverable(s) alone. If you'd like ongoing consulting work, we'd love to help you, and you can learn more about our hourly help here: ZATO Hourly PPC Consulting


What this is

What Kirk offers here, is 15 years of experience across many accounts from someone who STARTED IN-HOUSE and has walked the path of Google Ads longer than most PPCers have been in their professional careers. Kirk loves to offer No-BS advice and insights, sometimes telling you things like "you shouldn't be wasting money on Google Ads right now, until you do XYZ first". This is likely the most valuable $1K you spend on your PPC account this year!

What you receive (deliverables):

  • A video audit typically walking through your account, website, GMC (when applicable), and various other tangents Kirk may or may not go down while digging into your account!
  • A written document of the key takeaways from the video for you to implement or further ponder

Looking for more traditional PPC help? Contact us here: 

Get PPC Help
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team Zato
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.
This decade’s most important marketing question: What data rights do advertisers possess?

This decade’s most important marketing question: What data rights do advertisers possess?

Kirk Williams
Team Zato
 • 
General PPC
As Google hides search term data, the real question isn't data ownership, but what advertisers have a right to access. Explore the crucial debate that will shape the future of digital marketing.
The concerning future of the resilient keyword

The concerning future of the resilient keyword

Kirk Williams
Team Zato
 • 
General PPC
The role of the PPC keyword is evolving. Learn why shifts in user search behavior and Google's automation are forcing a strategic move from rigid keyword lists to fluid, user-centric targeting.
Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Kirk Williams
Team Zato
 • 
General PPC
The real dot com bubble isn't online advertising, it's our flawed belief we can track everything. Discover why our obsession with attribution is hindering real brand growth and what to do about it.
11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team Zato
 • 
Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

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