General PPC

Should You Run DTC Sales on Amazon Prime Day?

Unsure whether you should run your own DTC sales on Amazon's Prime Day event? Consider these things.

Why Does Google Ads Allow Bidding on Brand Terms?

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.

Welcome to Cow Crap It All!

How to Tell if Temu is Spending More in Google Ads for Black Friday 2023

According to Mike Ryan, Temu is getting more aggressive in some auctions, so view this walkthrough on how to see if Temu is playing in your space!

10 Reasons Your Website Conversion Rate (CVR) May Have Dropped

We've found it can be helpful to have a checklist we ask our clients when investigating a Conversion Rate (CVR) drop, and I'd like to share that with you so you can figure out the issue.

Google Marketing Live 2022 in Recap

I had the privilege of attending this year’s Google Marketing Live 2022 in person and I wanted to jot down some thoughts before the day moved away from me. 

What if Performance Marketing is Only a Scam When Enacted Fraudulently?

First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o

Video: Let’s Talk the Keyword and It’s Future | Marketing MilliMoment

This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more...