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AI PPC Agents and the Over-Optimization Trap: Are "Claudgents" Hurting Your Accounts?

Kirk Williams

Team Zato

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AI PPC agents can generate infinite campaign changes, but are they actually driving incrementality? Explore the risks of AI over-optimization and how to build smarter PPC agent workflows.

From the ZATO Blog

Why PPC Needs Tested AI Infrastructure, Not Raw Claude Prompts

Kirk Williams

Team ZATO

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Think anyone can build a reliable PPC AI agent? Discover why DIY prompts create hidden liabilities, and why production-grade AI infrastructure is the true future of PPC.

Two Ways to Use AI for Content (One Makes Readers Work Harder)

Kirk Williams

Team ZATO

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Not all AI-generated content is the same problem. Here's the distinction between AI that offloads cognitive labor onto readers and AI that actually helps them.

Unlock the Power of Microsoft Ads Impression-Based Remarketing

Sarah Vlietstra

Team ZATO

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Target ad viewers without a site visit using Microsoft Ads impression-based remarketing.

Google Merchant Center Excluded Destinations: What They Are & How to Use Them

Sarah Vlietstra

Team ZATO

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Google Merchant Center

Master Google Merchant Center excluded destinations to optimize ad spend & boost margins.

Stop Wasting Spend: Automate Your Google Ads with Solutions

Sarah Vlietstra

Team ZATO

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Streamline your Google Ads with no-code Solutions. Automate workflows and stop wasted spend.

Why I Won't Stop Questioning AI in PPC (And Why You Should Too)

Kirk Williams

Team ZATO

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Calling someone "anti-AI" for asking questions is the same pattern that keeps high-control systems intact. Kirk Williams on why curiosity about AI isn't opposition, it's responsibility.

AI Max is Now Available for Microsoft

Sarah Vlietstra

Team ZATO

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AI Max for Search

Microsoft's AI Max for search ads is here: learn how to leverage automation to reach your target audience.

What is Ad Strength in Google Ads and Does it Actually Matter?

Sarah Vlietstra

Team ZATO

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Is Google Ads "Ad Strength" a performance metric? Learn why it's an inventory checklist.

Stop Wasting Ad Spend: A Guide to Audience Segment Exclusions

Sarah Vlietstra

Team ZATO

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Campaign Strategy

Stop wasting ad spend. Master Google Ads audience segment exclusions for better reach.