July Is seeing yet another Amazon Prime Day (July 16-17 for those of you paying attention)... you know a company is successful when they create their own national holiday!

As you consider tactics for the next Prime Day, I wanted to point you to a thread I thought was interesting from a Haus Analytics attribution mindset regarding uplift brands experience from Amazon Prime Day Sales (note, this is primarily for brands advertising on both DTC and Amazon... however, I note a few ideas below this for brands NOT on Amazon). some text

Here is the thread: 

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NOT ON AMAZON? 

Never fear! We have a few tips for the next Prime Day to test: 

Advertise sales BEFORE Prime Day - You may want to consider running some sales (and more aggressive ads) in the days leading up to Prime Day. You may entice consumers who aren't willing to wait until Prime Day.

‍Advertise sales DURING Prime Day - this is an obvious one, but be cautious here of ensuring your deals don't conflict with Prime Day deals, since people will simply go buy cheaper on Amazon if you're selling the same thing as they are. Even if you have a great deal, you should anticipate lower CVR through Shopping Ads as people click around a little more to compare prices before settling back on your site. It stinks, but if the numbers math for you, then it can be worth it. As always, your mileage with the above prediction will vary!‍

Advertise sales AFTER Prime Day - I like this idea (shared by Dave Stickland of Popsmith), since it allows for you to get people who still are in "buy mode" but who missed Prime Day sales. 

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‍IDEAL: Advertise Your Own Sales the week around Prime Day: 

If your margins and stock status can swing it, advertise Sales 2-3 Days before through 2-3 Days after.

Based on feedback we've heard, there can be a halo impact from Amazon for shoppers online. , Therefore, next Prime Day, consider having a week long "Black Friday in July!" sort of sale that starts 2-3 days before Prime Day and extends after with a couple of your own FLASH sales during Prime Day itself. This can especially be effective targeted at your loyalists in your email lists. 

As always, the above are simply ideas, so please do your own testing, and your mileage may vary, but we hope these have given you some things to consider for the next Prime Day!

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