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Want a ridiculous amount of business value in audit form for only $250? (custom made for you by ZATO Owner, PPCKirk)  👉 Get Your Audit Here!

How can you become a ZATO client?

Interested in learning more but unsure what that looks like? Here's what our non-aggressive, Minnesota-nice (where Kirk was born and raised!) discovery process looks like:
01

Fill Out the Form On this Page & Answer the Discovery Questions

Step 1 is to let us know you want to learn more, nothing complicated. This includes a few questions that helps us learn about your specific business needs, and makes our Consultation Call way more productive!

02

Schedule a Consultation Call

We want to (1) provide you with some value right off the bat to help show you that we mean business, and (2) make sure it makes sense for both parties to continue the Discovery process. So we have a Free Consultation call (up to 1 hour in lenght!) to learn about your business, prior PPC efforts, context around why you're seeking a management change, and whatever else may be important for us to know.

This also gives you the chance to ask us any initial questions you may have. For example, some companies like to learn more about which of our team members will actually be working on the account, our experience, how we think about managing Google Ads in a bigger picture way, etc.

If we all "click" (pun intended!) from there, we move forward with the next step, our Discovery Audit.

03

Get a Free Discovery Audit

Congratulations, you've made it this far. That must mean we're a potential good fit for each other.  The Discovery Audit moves us past a more philosophical / strategic conversation and into your specific account.

This audit is less like one of our detailed (and paid) Forensic audits, and is more our way of showing you what how we will solve your particular pain points or growth objectives specifically in your Google Ads account.

We also deliver pricing, that we calculate based on our assessed scope after completing the audit, at this time.

04

Audit Follow-Up Call With All Key Decision-Makers

It typically makes sense for us to hop on a call after the audit is finished and shipped so we can get all necessary parties in front of our findings and audit, and discuss everything. What questions do you still have? Let's hammer them out here so you feel empowered to help you determine what the next best step is for your brand.

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team Zato
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.
This decade’s most important marketing question: What data rights do advertisers possess?

This decade’s most important marketing question: What data rights do advertisers possess?

Kirk Williams
Team Zato
 • 
General PPC
As Google hides search term data, the real question isn't data ownership, but what advertisers have a right to access. Explore the crucial debate that will shape the future of digital marketing.
The concerning future of the resilient keyword

The concerning future of the resilient keyword

Kirk Williams
Team Zato
 • 
General PPC
The role of the PPC keyword is evolving. Learn why shifts in user search behavior and Google's automation are forcing a strategic move from rigid keyword lists to fluid, user-centric targeting.
Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Kirk Williams
Team Zato
 • 
General PPC
The real dot com bubble isn't online advertising, it's our flawed belief we can track everything. Discover why our obsession with attribution is hindering real brand growth and what to do about it.
11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team Zato
 • 
Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.
Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Kirk Williams
Team Zato
 • 
Google Merchant Center
Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

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