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Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "...you'll enjoy this book." -Brad Geddes
Kirk Williams
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Zato News

🎙 Introducing the PPC Ponderings Podcast 🎙

🎙 Introducing the PPC Ponderings Podcast 🎙

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Smart Shopping Training by PPCKirk

Psssst, hey! Want to keep learning about Smart Shopping? Check out PPCKirk’s Udemy course, jam-packed with 5 hours of exhaustive content on everything from feed tips, to SSC structure, and ad creative recommendations. It’s the kind of thing people pay lots and lots of money for, but we’re selling it for $69.99. It also comes with exclusive access to a private Shopping Ads Facebook group where you can discuss Shopping Ads with your classmates, and get questions answered directly by Kirk himself. Grab the course now!

Now available on Spotify, Google, and Apple Podcasts


Full Guest Interviews arrive every 7-10 days.
Core Episodes arrive every 4-5 weeks.

Catch up on previous episodes here: 

🎙 PPC Ponderings on Spotify

🎙 PPC Ponderings on Apple

🎙PPC Ponderings on Google

I'm delighted to announce the next project we've been working hard on... yes, that's right... after a decade or so of being behind the times, I'm launching our very own PPC Podcast!

👉 Sign Up for Updates Here 👈

The Purpose of the PPC Pondering Podcast

In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is to primarily propel you to ponder all things PPC.

While the book was put out only a year ago, much has already shifted in the PPC landscape, and we'll be using an investigative journalism style narration (rather than strictly a back-and-forth interview format), while interviewing key PPC names you've come to know and love (and some new ones as well!).

Some of the many themes we'll be digging into at length are:

  • The future of keywords
  • Attribution
  • Bidding Automation
  • Machine Learning
  • The AIDA Funnel
  • Advertiser Data Rights
  • PPC Agency Sales Tactics
  • PPC Agency Pricing
  • etc

Even if one or more of these themes doesn't intrigue you, you may find it beneficial to listen in on our guest's thoughts, AND we'll be releasing some of these longer form interviews as bonus episodes! After doing the first few expert interviews, I can promise that these alone are jam-packed with insights and learnings from super smart PPCers!

In Preparation for the PPC Pondering Podcast

When: The first episode will be live October 31, 2021, exactly one year to the date that the PPC Ponderings Book was available for sale on Amazon! (No, we're not "that" good, it kind of just happened that way and we decided to ride that cool coincidental timing).

The remaining "core" episodes will be released as we complete them, likely with 3-4 weeks in between them. While we are working on the next core episodes, we will be releasing bonus episodes of some of our expert interviews. We thought those would be helpful to listen in on since it's smart people talking about what they know and do best, PPC!

Where: The PPC Ponderings Podcast will be available most places there are podcasts.

Get Added to the List

Want to make sure you know when the first PPC Ponderings Podcast episode is ready? Sign up for our blogpost newsletter here (and get updates on our other blogposts as well when they go live!):

👉 Sign Up for Updates Here 👈

*Finally, a very special thank you to Anu Adegbola, a special friend in PPC who helped guide my wandering interest in creating a podcast toward the specific theme that it became.

Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 5 years in a row (2016-2020), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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