The Best PPC Podcast Out There?
I mean, we're not going to claim that, but my mom might think it is. If anything, it's a new type of PPC Podcast where we use a journalistic style approach rather than simply a few people chatting off the cuff.
Now available on Spotify, Google, and Apple Podcasts
Full Guest Interviews arrive every 7-10 days.
Core Episodes arrive every 4-6 weeks.
Catch up on previous episodes here:
🎙 PPC Ponderings on Spotify
🎙 PPC Ponderings on Apple
🎙PPC Ponderings on Google
The Purpose of the PPC Pondering Podcast
In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is to primarily propel you to ponder all things PPC.
While the book was put out only a year ago, much has already shifted in the PPC landscape, and we'll be using an investigative journalism style narration (rather than strictly a back-and-forth interview format), while interviewing key PPC names you've come to know and love (and some new ones as well!).
Some of the many themes we'll be digging into at length are:
- The future of keywords
- Bidding Automation
- Machine Learning
- The AIDA Funnel
- Advertiser Data Rights
- PPC Agency Sales Tactics
- PPC Agency Pricing
Even if one or more of these themes doesn't intrigue you, you may find it beneficial to listen in on our guest's thoughts, AND we'll be releasing some of these longer form interviews as bonus episodes! After doing the first few expert interviews, I can promise that these alone are jam-packed with insights and learnings from super smart PPCers!
In Preparation for the PPC Pondering Podcast
When: The first episode will be live October 31, 2021, exactly one year to the date that the PPC Ponderings Book was available for sale on Amazon! (No, we're not "that" good, it kind of just happened that way and we decided to ride that cool coincidental timing).
The remaining "core" episodes will be released as we complete them, likely with 3-4 weeks in between them. While we are working on the next core episodes, we will be releasing bonus episodes of some of our expert interviews. We thought those would be helpful to listen in on since it's smart people talking about what they know and do best, PPC!
Where: The PPC Ponderings Podcast will be available most places there are podcasts.
Get Added to the List
Want to make sure you know when the first PPC Ponderings Podcast episode is ready? Sign up for our blogpost newsletter here (and get updates on our other blogposts as well when they go live!):
*Finally, a very special thank you to Anu Adegbola, a special friend in PPC who helped guide my wandering interest in creating a podcast toward the specific theme that it became.