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Kirk Williams
PPC Podcast

🎙Episode 2 - PPC Pondering Podcast - Attribution Concerns & Pitfalls

🎙Episode 2 - PPC Pondering Podcast - Attribution Concerns & Pitfalls

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

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The next main episode of our PPC Ponderings Podcast is out, and it's a big one! Well, not in terms of length. After putting dozens of hours of interviewing and editing and producing into it, we ended up with a tight 30 minutes. We mean, big in terms of topic and questions.

Attribution is something we need to understand better, so in this episode, we interview four PPC/Analytics experts on what attribution is, and then I (Kirk) discuss my ponderings on attribution I think need to be weighed into anyone's understanding of attribution.

Because of the length of the topic, we decided to spread out our four guest interviews across two separate episodes.This first episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll start with the philosophy, and then move to the practical.

Huge thanks to our four guests for the next two episodes (and stay tuned for their full interviews to be released as bonus episodes over the next few weeks):

  • Amanda Farley - AimClear
  • Heather Aeder - Seer Interactive
  • Mike Ryan - SMEC
  • Nechama Teigman - AdVenture Media

🎙 Episode 2 on Attribution is here! 🎙



These aren't the only resources we used for this show, but they're helpful ones we wanted to share.

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Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 5 years in a row (2016-2020), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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