This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky of iRobot schools us all on the complex nature of digital privacy and security.
In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.
Two years ago, the pandemic started a chain of events that would break the supply chain in various and sundry ways. The hits just kept (and still keep) coming, and in this episode, we dig into...
In this brief (seriously, it's only 15 minutes long) Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should
In this episode, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding of attribution.
In this episode, we look at the evolution of the keyword by interviewing three brilliant guests, and thinking through what the keyword is, how it has changed, and how we should think about...
With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also
In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective).
There is a reason Sean McGinnis has moved up to President in a very short time at KURU Footwear. Sean tells us of KURU's handling of the Pandemic response, supply chain issues, inflation, and even iOS
What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.
Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...
Come listen to Amy and Kirk chat about her full take on the keyword’s past, present, and future.
In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.
Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.
In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...