PPC Podcast

S2 E6: Building a PPC Community - with Miles McNair, PPC Mastery - PPC Ponderings Podcast

Listen in as Kirk and Miles chat all things from PS5 games, to PMax strategies, to building an online community with LinkedIn.

S2, E1: Why Are Google Reps The Way They Are? - with Ben Kruger, Google - PPC Ponderings Podcast

You'll laugh, you'll cry, you'll throw things (metaphorically and literally) at your computer screen or in your car... listen to a raw, yet healthy, discussion on Google & Advertiser relations.

S2 E2: Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - PPC Ponderings Podcast

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis about challenges with ad creative approval, and PMax tactics.

S2 E3: Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - PPC Ponderings Podcast

S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).

S2 E5: Creating Clear Client Communication - with Sarah Vlietstra, ZATO - PPC Ponderings Podcast

Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency.

Season 2 of the PPC Ponderings Podcast is Here!

Ben is a Googler with an opinion and in this episode, Kirk and Ben discuss Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more.

It's All About User Consent - Digital Privacy Interview with Bethany Singer-Baefsky of iRobot

This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky of iRobot schools us all on the complex nature of digital privacy and security.

Do You Know The Difference Between Digital Privacy & Digital Security? Simon Poulton Interview - PPC Ponderings Podcast Bonus Episode

In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.

🎙 Episode 5 - Privacy, Security, & Digital Ecosystem Confusion - PPC Ponderings Podcast 🎙

🎙 Episode 4 - The Supply Chain Crisis Explained. Why Did It Break, and How Did It Impact Ecommerce? - PPC Pondering Podcast

Two years ago, the pandemic started a chain of events that would break the supply chain in various and sundry ways. The hits just kept (and still keep) coming, and in this episode, we dig into...

🎙Episode 3 - PPC Pondering Podcast - Beginner's Guide to PPC Attribution Models

In this brief (seriously, it's only 15 minutes long) Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should

🎙Episode 2 - PPC Pondering Podcast - Attribution Concerns & Pitfalls

In this episode, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding of attribution.

🎙Episode 1 - PPC Pondering Podcast - Evolution of the Keyword

In this episode, we look at the evolution of the keyword by interviewing three brilliant guests, and thinking through what the keyword is, how it has changed, and how we should think about...

Cause You Know It's All About That Retail (Media) - Elizabeth Marsten PPC Ponderings Podcast Bonus Interview

With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also

The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective).

Prepping for Worst Case Scenarios, Should Manufacturing Move to the US and More with Sean McGinnis of KURU Footwear - PPC Ponderings Podcast

There is a reason Sean McGinnis has moved up to President in a very short time at KURU Footwear. Sean tells us of KURU's handling of the Pandemic response, supply chain issues, inflation, and even iOS

Train Robberies, Shipping Conglomerates, and Giving Your Employees Purpose with Mike Beckham - PPC Ponderings Podcast

What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's

Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.

PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...

PPC Ponderings Podcast: Listen to Amy Bishop's Bonus Episode

Come listen to Amy and Kirk chat about her full take on the keyword’s past, present, and future.

Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.

Imputation, Predictive Models, and Emotions. Listen to Heather Aeder's Full Interview - PPC Ponderings Podcast

Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.

PPC Ponderings Podcast: Listen to Aaron Levy's Bonus Episode

In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...

Bonus Episode: Amanda Farley on Attribution & the Client - PPC Ponderings Podcast

In this episode, you'll hear the rest of the conversation Amanda and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.