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Kirk Williams
PPC Podcast

S2 E6: Building a PPC Community - with Miles McNair, PPC Mastery - PPC Ponderings Podcast

S2 E6: Building a PPC Community - with Miles McNair, PPC Mastery - PPC Ponderings Podcast

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of the US PPC. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from nowhere and has been working towards establishing a massive PPC online community... much of that around Performance Max. This is a longer episode, as Kirk and Miles chat all things from PS5 games, to PMax strategies, to LinkedIn content sharing. So sit back, grab a cup of coffee and enjoy our conversation with Niles.

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Guest Biography

Miles McNair is here to help you become a better Google Ads Specialist. Over the last 5+ years, Miles has worked with 100+ ecom brands and spent >€50M on Google Ads. Hefounded PPC Mastery together with Bob Meijer to help others become better Google Ads Specialists, though he still manages campaigns for clients. No staff, no VAs... Just us doing the work as experts. You can find Miles adding value in the following ways:

𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫: 𝐓𝐡𝐞 𝐏𝐏𝐂 𝐄𝐝𝐠𝐞


𝐅𝐫𝐞𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲


𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐜𝐨𝐮𝐫𝐬𝐞𝐬 𝐚𝐧𝐝 𝐨𝐭𝐡𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬


PSSST, hey you!

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Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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