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Not every PPC problem requires a monthly retainer

Sometimes Every Account Just Needs a PPC Brainstorming Session


Maybe you don't need a whole new PPC team, heck, you like your PPC person...
...but there are some questions you have unanswered...
...or you just want a second opinion about the dip over the past 90 days...
...or you want to see if your account is missing anything...
...or you want the benefit of seeing what an agency has seen work (or not work) across multiple accounts...

So maybe it's time for a second glance of deep dive with one of our: 
✅ extensive, detailed account audits
✅ hourly consulting help, month after to month

With ZATO consulting help, You're not just hiring some random intern getting generic answers from AI. Each of our small consulting team has over a decade of PPC expertise (EACH)... AND we also approach this as a team. You get multiple ZATO team members on the call and in answering your questions.

We banter, we brainstorm.

We're not cheap, but we do know PPC!

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.” - Connor MacDonald, CMO at The Ridge


What we
don't do: 

☑️ We're not interns or newbs. Each of the team consulting on your project has over a decade of experience, JUST IN PPC.
☑️ We're not solo freelancers. You get a TEAM of multiple PPC experts to think through your problem (that's why we're priced where we are)
☑️ We're not here to tell you how to run your business (we're not financial/merchandising/PR strategists! We know PPC...).
☑️ We're not a fractional CMO to set your strategic direction. We intake your strategy to determine how to better manage PPC.
☑️ We're not here to make up stuff about your account. If we don't know, we tell you we don't know (that's valuable in itself, since some unsolvable problems should be ignored rather than obsessively pursued. Sometimes you need a consultant to tell you what to ignore!).

What we do: 

  • How should you switch to Performance Max campaigns in this account?
  • What are ideas for testing a new Product Title for your top products?
  • What are some things you should think through before switching this campaign from manual bidding to TROAS?
  • What are some brainstorming ideas for expanding your reach into more upper funnel searches?
  • Why did your product feed drop when everything seems to be connected correctly in Shopify?

These are just ideas of the types of questions you might just want a second opinion on, and we're here to help.

Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have some good thoughts of things to try or avoid.Think of us as a team who spends our days immersed in Google Ads, in multiple accounts, who can help you think through specific account-related PPC questions or conundrums. Examples:

Get PPC Help

Why not just buy a PPC course? 

PPC Courses play an important role in PPC training, but they have limitations. Specifically,

  • A PPC Course needs to be constantly updated for the rapid-based nature of Platform changes, and this rarely happens.
  • A PPC Course excels at general knowledge, but what about your ultra-specific PPC question?

One of the things I noticed when I first started my Shopping Ads course on Udemy, was that 95% of the questions were very specific use cases. Learning general things about how PPC works is really important for a student, but a practitioner of a current account needs specific help NOW in order to stop losing money.

That's where having a team you can call on the phone to get a specific answer is so incredibly valuable.

ZATO is happy to now offer hourly PPC consulting, PPC training, and just general hourly, whatever-you-need-PPC work, along with our traditional managed-services option (on the other hand, learn more about ZATO actively managing your PPC account here).

Contact ZATO
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

Project PPC Help

$250-400/hr Billed hourly
First Hour Call is charged at $400, subsequent hours $250/hour. Variety of Project options and fees based on scope of work and need. First call includes 3 people: ZATO owner Kirk Williams, ZATO PPC Director Eric Marshall, and a senior level PPC account manager.
Can include up to the whole ZATO team if your dedicated Consultant gets stuck on a tricky problem, massive benefit of team-thinking for your problem when applicable!
Get that second opinion on your PPC account from a team with eyes on multiple accounts (get free of the one-account-bubble!)
I Want to Learn More

From the ZATO Blog

What Is Smart Shopping? - The ZATO Guide to Google Smart Shopping Campaigns

What Is Smart Shopping? - The ZATO Guide to Google Smart Shopping Campaigns

Kirk Williams
Team Zato
 • 
Google Shopping
This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over...
Setting Up a Feed Only PMax Campaign - Step-By-Step Walkthrough To Get Smart Shopping Campaigns Back in Google

Setting Up a Feed Only PMax Campaign - Step-By-Step Walkthrough To Get Smart Shopping Campaigns Back in Google

Kirk Williams
Team Zato
 • 
Performance Max
There is a lot of talk lately about optimizing Performance Max campaigns, so I wanted to cover the set up of one of those ways of segmentation. That is, the Feed Only PMax campaign setup. 
Which Google Shopping Feed Provider Should You Use?

Which Google Shopping Feed Provider Should You Use?

Kirk Williams
Team Zato
 • 
Google Merchant Center
Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.
Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Kirk Williams
Team Zato
 • 
Google Merchant Center
Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.
How to Exclude Mobile Apps from PMax Campaigns in Google Ads

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team Zato
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

Request a FREE Ad Account Analysis for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free account analysis (to those who make it through our Discovery Process) before you sign anything (though, even then you're only signing a month-to-month something!). We'll see how things are currently managed in your Google Ads account and will let you know if and how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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