Not every PPC problem requires a monthly retainer

Looking for the Best Google Ads Consulting Out There?

Not ready for a full PPC overhaul? Maybe you just need:

- Answers about a recent performance dip
- A second opinion on your account’s setup
- Expert insights into what’s missing
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For ZATO hourly help, we offer:
✅ $1500 Onboarding Audit
✅ $6K - $12K PPC Forensic Audits
✅ Hourly consulting tailored to your needs

With over a decade of PPC experience per team member, we bring a fresh perspective and proven strategies to your Google Ads. No interns, no generic advice—just real experts brainstorming solutions with you. Let us help solve your PPC challenges.

Get Hourly Help

Get a Google Ads Audit

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
- Connor MacDonald, CMO at The Ridge
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What we do:

‍Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have some good thoughts of things to try or avoid.Think of us as a team who spends our days immersed in Google Ads, in multiple accounts, who can help you think through specific account-related PPC questions or conundrums. Examples:

How should you switch to Performance Max campaigns in this account?
What are ideas for testing a new Product Title for your top products?
What are some things you should think through before switching this campaign from manual bidding to TROAS?
What are some brainstorming ideas for expanding your reach into more upper funnel searches?
Why did your product feed drop when everything seems to be connected correctly in Shopify?

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What we don't do:

☑️ We're not interns or newbs. Each of the team consulting on your project has over a decade of experience, JUST IN PPC.
☑️ We're not solo freelancers. You get a TEAM of multiple PPC experts to think through your problem (that's why we're priced where we are)
☑️ We're not here to tell you how to run your business (if you're looking for Ecommerce executive or finance consulting, we recommend contacting Andrew Faris).
☑️ We're not a fractional CMO to set your strategic direction. We intake your strategy to determine how to better manage PPC.
☑️ We're not here to make up stuff about your account. If we don't know, we tell you we don't know (that's valuable in itself, since some unsolvable problems should be ignored rather than obsessively pursued. Sometimes you need a consultant to tell you what to ignore!).

Get PPC Help

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

Why not just buy a PPC course?

PPC Courses play an important role in PPC training, but they have limitations. Specifically,

A PPC Course needs to be constantly updated for the rapid-based nature of Platform changes, and this rarely happens.
A PPC Course excels at general knowledge, but what about your ultra-specific PPC question?

One of the things I noticed when I first started my Shopping Ads course on Udemy, was that 95% of the questions were very specific use cases. Learning general things about how PPC works is really important for a student, but a practitioner of a current account needs specific help NOW in order to stop losing money.

That's where having a team you can call on the phone to get a specific answer is so incredibly valuable.

ZATO is happy to now offer hourly PPC consulting, PPC training, and just general hourly, whatever-you-need-PPC work, along with our traditional managed-services option (on the other hand, learn more about ZATO actively managing your PPC account here).

ZATO PPC Hourly Consulting

$350/hr

Pre-Paid Monthly - 30 Day Out

First hour cost: $450. Your first call includes 3 senior level tacticians: ZATO owner Kirk Williams, PPC Director Eric Marshall, and a senior PPC manager.

Additional hours: $350/hour. These calls include at least two ZATO senior level PPC experts.

Benefit from team brainstorming on particularly tricky problems!

Get that second opinion on your PPC account from a team with eyes on multiple accounts (get free of the one-account-bubble!)

Get PPC Hourly Help

Grow Your Business with Google Ads in 1 of 3 ways, choose your own PPC Marketing Agency Adventure!

Want to Learn Google Ads to Grow Your Own Brand?

Imagine feeling like you're being mentored personally by a 16 year Google Ads veteran on *just* the things you need to know to get your new shop up on Google. Buy the first course ever made targeted specifically to the brand operator! (but even non-operators will gain something!)

BUy the: PPC for DTC Course

Want Affordable and Efficient Google Ads Help?

MAKROZ SMB PPC best google ads team for small budgets and small business

If you are a business owner strapped for cash, you need a PPC Marketing Agency you can trust... but whom you can also afford. MAKROZ helps actively steer your digital marketing, with the primary objective of efficiency and affordability. learn more about MAKROZ here:

Learn More: MAKROZ

Want Deep, Senior Level Google Ads Expertise & Strategy?

You aren't interested in the cheap route, you want the expert route. You want senior level (no interns!) expertise to strategically implement the very best possible Google Ads strategy for your successful brand. ZATO is the PPC Marketing Agency you're looking for:

Learn More: ZATO

From the ZATO Blog

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VEO: A Step-by-Step Guide to Google’s New AI Video Generator

Sarah Vlietstra

Team Zato

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YouTube

Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams

Team Zato

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I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Let's Talk Google Ads Bid Floors (or Reserve Prices)

Kirk Williams

Team Zato

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Google Ads

Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).

What are Google Ads Synthetic Keywords?

Kirk Williams

Team Zato

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Google Ads

Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Sarah Vlietstra

Team Zato

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YouTube

In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.

How to Set Up Google Shopping Query Sculpting in 2026

Kirk Williams

Team Zato

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Google Shopping

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...