Not every PPC problem requires a monthly retainer

Looking for the Best Google Ads Consulting Out There?

Not ready for a full PPC overhaul? Maybe you just need:

- Answers about a recent performance dip
- A second opinion on your account’s setup
- Expert insights into what’s missing
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At ZATO, we offer:
✅ In-depth account audits
✅ Ongoing consulting tailored to your needs

With over a decade of PPC experience per team member, we bring a fresh perspective and proven strategies to your Google Ads. No interns, no generic advice—just real experts brainstorming solutions with you. Let us help solve your PPC challenges.

Contact ZATO

Why not just buy a course?

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
- Connor MacDonald, CMO at The Ridge
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What we don't do:

☑️ We're not interns or newbs. Each of the team consulting on your project has over a decade of experience, JUST IN PPC.
☑️ We're not solo freelancers. You get a TEAM of multiple PPC experts to think through your problem (that's why we're priced where we are)
☑️ We're not here to tell you how to run your business (if you're looking for Ecommerce executive or finance consulting, we recommend contacting Andrew Faris).
☑️ We're not a fractional CMO to set your strategic direction. We intake your strategy to determine how to better manage PPC.
☑️ We're not here to make up stuff about your account. If we don't know, we tell you we don't know (that's valuable in itself, since some unsolvable problems should be ignored rather than obsessively pursued. Sometimes you need a consultant to tell you what to ignore!).

What we do:

‍Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have some good thoughts of things to try or avoid.Think of us as a team who spends our days immersed in Google Ads, in multiple accounts, who can help you think through specific account-related PPC questions or conundrums. Examples:

How should you switch to Performance Max campaigns in this account?
What are ideas for testing a new Product Title for your top products?
What are some things you should think through before switching this campaign from manual bidding to TROAS?
What are some brainstorming ideas for expanding your reach into more upper funnel searches?
Why did your product feed drop when everything seems to be connected correctly in Shopify?

Get PPC Help

Why not just buy a PPC course?

PPC Courses play an important role in PPC training, but they have limitations. Specifically,

A PPC Course needs to be constantly updated for the rapid-based nature of Platform changes, and this rarely happens.
A PPC Course excels at general knowledge, but what about your ultra-specific PPC question?

One of the things I noticed when I first started my Shopping Ads course on Udemy, was that 95% of the questions were very specific use cases. Learning general things about how PPC works is really important for a student, but a practitioner of a current account needs specific help NOW in order to stop losing money.

That's where having a team you can call on the phone to get a specific answer is so incredibly valuable.

ZATO is happy to now offer hourly PPC consulting, PPC training, and just general hourly, whatever-you-need-PPC work, along with our traditional managed-services option (on the other hand, learn more about ZATO actively managing your PPC account here).

Get ZATO's Help!

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

Google Ads Consulting Rates

$350-450/hr Billed hourly

First hour cost: $450. Your first call includes ZATO owner Kirk Williams, PPC Director Eric Marshall, and a senior PPC manager.

Additional hours: $350/hour. These calls include at least two ZATO senior level PPC experts.

Benefit from team brainstorming on particularly tricky problems!

Get that second opinion on your PPC account from a team with eyes on multiple accounts (get free of the one-account-bubble!)

I Want to Learn More

From the ZATO Blog

View All Blog posts

It's Time to Rethink PPC KPIs

Kirk Williams

Team Zato

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Google Ads

Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.

Here's Why the New PMax Channel Reporting Rocks

Kirk Williams

Team Zato

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Performance Max

Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.

What are Google Ads Synthetic Keywords?

Kirk Williams

Team Zato

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Google Ads

Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato

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Google Merchant Center Next

This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams

Team Zato

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Google Shopping

Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!

Video: How to Optimize the Product Type Shopping Ads Attribute - Google Merchant Center Mastery

Kirk Williams

Team Zato

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Google Merchant Center Next

Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.

Request a FREE Google Ads Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.

Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).

Oops! Something went wrong while submitting the form.

Looking for the Best Google Ads Consulting Out There?

‍What we don't do:

What we do:

Why not just buy a PPC course?

Google Ads Consulting Rates

From the ZATO Blog

View All Blog posts

It's Time to Rethink PPC KPIs

Here's Why the New PMax Channel Reporting Rocks

What are Google Ads Synthetic Keywords?

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute - Google Merchant Center Mastery

Request a FREE Google Ads Discovery Audit

Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get

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