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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
Not every PPC problem requires a monthly retainer

Hourly PPC Help

ZATO is happy to now offer hourly PPC consulting, PPC training, and just general hourly, whatever-you-need-PPC work, along with our traditional managed-services option (learn more about ZATO running your PPC account here).

Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have some good thoughts of things to try or avoid.

You might want help setting up a new campaign, or getting your Google Ads tag set correctly on the website. We're here to help!

What we don't do: 

We're not here to tell you how to run your business. We're not here to confidently claim you're doing it all wrong or right. We're not a fractional CMO or marketing director. Too many consultants are (perhaps, rightfully) accused of being better at selling themselves and acting confident than actually knowing how to solve a brand's big picture problems.That's not us.

What we do: 

Think of us less as traditional consultants, and more as someone who spends their days in Google Ads, in multiple accounts, who can help you think through specific account-related PPC questions.

  • How should you switch to Performance Max campaigns in this account?
  • What are ideas for testing a new Product Title for your top products?
  • What are some things you should think through before switching this campaign from manual bidding to TROAS?
  • What are some brainstorming ideas for expanding your reach into more upper funnel searches?

These are just ideas of the types of questions you might just want a second opinion on, and we're here to help.

We are also available to actually help you implement specific changes in accounts (with your express permission, of course!). You may need someone to help audit and better set up your conversion goals. Or you may want someone to help you get your Shopping Feed optimized and set up correctly so your Performance Max campaigns target the right people. That's us!

Request AN ACCOUNT Analysis today

Why not just buy a PPC course? 

PPC Courses play an important role in PPC training, but they have limitations. Specifically,

  • A PPC Course needs to be constantly updated for the rapid-based nature of Platform changes, and this rarely happens.
  • A PPC Course excels at general knowledge, but what about your ultra-specific PPC question?

One of the things I noticed when I first started my Shopping Ads course on Udemy, was that 95% of the questions were very specific use cases. Learning general things about how PPC works is really important for a student, but a practitioner of a current account needs specific help NOW in order to stop losing money.

That's where having a team you can call on the phone to get a specific answer is so incredibly valuable.

Get a free account analysis
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
"In seeking a partner to manage our Shopping Engine channel for KURU Footwear, we looked for the best. Nothing less would do. ZATO quickly became the only logical choice. Our faith in the team has been rewarded many times over."
– SEAN MCGINNIS SVP, HEAD OF MARKETING, E-COMMERCE & CX
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

Hourly PPC Help

Billed hourly
$250/h
Minimum Purchase: Up to 2 Hours of Consulting and/or Account Work Required per Month ($500/mo). Additional hours charged at $250/hr in 15 minute increments
Can include the whole ZATO team if your dedicated Consultant gets stuck on a tricky problem, massive benefit of team-thinking for your problem when applicable!
Get that second opinion on your PPC account from a team with eyes on multiple accounts (get free of the one-account-bubble!)
Get Started

From the ZATO Blog

Stop Segmenting Shopping Ads by Margin or ROAS

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team Zato
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.
Get to Know Your 3 Google Shopping Title Options

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team Zato
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.
My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

Kirk Williams
Team Zato
 • 
Google Shopping
There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.
Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team Zato
 • 
Google Shopping
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

Request a FREE Ad Account Analysis for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free account analysis before you sign anything. We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if and exactly how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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