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When something breaks, when you want a second opinion before you pull the trigger, or when you just need an expert who's already seen it in a dozen other accounts, you can get the right humans for an hour, with no 12-month contract.
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★★★★★
“ZATO gave us the best SEM/SHOP audit we've gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
Performance tanked, conversions stopped tracking, or your feed fell out. You need to know why, fast.
You already have a fix in mind. Get an expert gut-check before you spend real money on it.
Things look fine, but you suspect there's growth or efficiency being left on the table.
A PMax migration, a bidding switch, a restructure. Pressure-test it before you commit.
“Kirk is sharp and knows this space deeply. His advice was solid and practical, exactly what you'd want from someone who's been doing this for years. Would recommend working with him.”
This is advisory work. We offer suggestions and a second set of expert eyes on your Google Ads changes, your Shopping and Performance Max setup, and the Merchant Center feed that most shops get wrong. You keep running the account. We help you make the right calls.
We do one thing, and we've done it for serious ecommerce brands since 2011. The specifics are where it counts:
We'd rather set expectations now than waste your money later.
If you want ecommerce executive or finance consulting, we'll point you to Andrew Faris. We stay in our lane: paid search.
We don't set your strategic direction. We take in your strategy and help you execute PPC against it better.
If we don't know, we say so. Sometimes the most valuable answer is “ignore this.” Some problems are better left alone than chased.
One hour with the right experts can be the difference between a quick fix and months of wasted spend.
No packages to decode, no spend-based percentages. Just senior expertise, by the hour, for exactly as much as you need.
Questions about how engagements and billing work? See the FAQ below.
A good PPC course teaches you how paid search works in general, and that matters. Two things still hold courses back: they go stale fast as platforms change, and they can't speak to the ultra-specific situation in your account right now.
When Kirk first launched his Shopping Ads course, 95% of student questions were specific use cases. General knowledge is foundational. A practitioner with live spend needs a specific answer now to stop losing money.
That's what hourly consulting is for: a team you can put on your problem to get a real answer.
Get mentored by a 16-year Google Ads veteran on just the things a brand operator needs to know. The first course built specifically for DTC.
Explore the course“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. He has proven himself over and over to be a humble and helpful resource who is truly the best at what he does. When I have questions Kirk is my go-to, and should be yours as well.”
“Outstanding strategic consulting session with Kirk and the team. They bring impressive knowledge, absolute professionalism, and refreshing transparency to their work.”
“Excellent marketing firm full of experts with sharp insights. They have an honest approach and quick responses.”
“Kirk is my industry go-to person when it comes to Shopping Ads. Whether it's a client, a lead, or a question of my own, Kirk is always helpful and willing to have a conversation.”
“One of the most talented and experienced Google Shopping experts that I know. His presentations and content are all chock full of actionable e-commerce expertise.”
“Kirk is a highly intelligent individual I had the pleasure of working with while I was ZATO's Google rep. His skills with AdWords and especially E-commerce are top notch. Strongly recommend if you're looking for a PPC master.”
A while back, a prospect sent us a “Claudit,” a term our founder Kirk Williams coined. That's what you get when a non-expert asks Claude to audit a PPC account: a long, confident, great-sounding document. The catch is that it can fail in big ways. Inside that one report we found direct contradictions and advice that could have ended the account.
Ask Claude to audit an account and you get a polished write-up in seconds. It reads beautifully. It can also contradict itself and lean on advice that is years out of date.
We put a senior strategist on the Claudit, keeping what's useful and throwing out what would hurt you.
None of this means AI is bad, or that it's always wrong. We use it every day. It means you want an expert verifying the Claudit, so you're not acting on four-year-old PPC advice.
Reach out through the form and tell us what you're wrestling with. We'll confirm it's a fit for hourly help, line up the right senior people, and get your engagement scheduled.
A full team of senior ZATO strategists. Your first engagement includes multiple senior tacticians (including ZATO owner Kirk Williams and PPC Director Eric Marshall), so you get real team brainstorming on the tricky stuff. Ongoing work includes at least two senior PPC experts.
Everyone touching your account has 10+ years of experience in paid search specifically.
Our rate is $750/hour for whatever work we take on together. It's rare that a single hour isn't enough, because you get multiple senior ZATO experts on the problem at once and we move fast.
Ongoing hours are pre-paid monthly and can be wound down with 30 days' notice. There's no long-term contract.
Specific, account-level paid-search questions: PMax migrations, bidding changes, feed and Merchant Center issues, campaign restructures, title/testing strategy, upper-funnel expansion, diagnosing a performance drop, or a second opinion before a big change. If it's Google or Microsoft Ads, it's in scope.
We're not a fractional CMO and we won't set your overall business strategy or handle finance/executive consulting. We stay focused on paid search. And we won't invent an answer. If we don't know, we'll tell you, and sometimes we'll tell you a problem is best left alone.
You can. Ask Claude to audit your account and you'll get a long, confident write-up in seconds (we call it a “Claudit”). It's cheap and it can surface useful leads. It can also contradict itself and recommend changes built on years-old PPC advice. We've seen Claudits that would have ended an account if someone acted on them. The value of a senior human is knowing which parts to trust, which to throw out, and what it all means for your margins and goals.
No retainer. No lock-in. Just the right humans, by the hour, for exactly as long as you need them.
