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Google Policy Suspensions

A Google policy suspension is one of those things you don't fully appreciate until it happens to you, and I genuinely hope it never does. But if it has (or if you're trying to make sure it doesn't), I think these posts are worth your time. There are no guarantees here, just honest conversation about what I've seen, what's worked, and what hasn't.

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

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From the ZATO Blog

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Google Merchant Center Next: Walkthrough and Comparison

Google Merchant Center Next: Walkthrough and Comparison

Kirk Williams
Team Zato
 • 
Google Merchant Center
My first real look at Merchant Center Next left me with more questions than answers, and I think the feed situation is worth paying attention to before this rolls out widely.
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Here's What You Need to Know About Google Shopping Impression Share

Here's What You Need to Know About Google Shopping Impression Share

Kirk Williams
Team Zato
 • 
Google Shopping
Shopping impression share and search impression share share a name but not much else. Here's why comparing them directly leads you astray, and what to watch instead.
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What Are Page Feeds in Performance Max Campaigns?

What Are Page Feeds in Performance Max Campaigns?

Kirk Williams
Team Zato
 • 
Performance Max
Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!
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Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
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Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Kirk Williams
Team Zato
 • 
Google Ads
In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.
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Let's Talk Google Ads Bid Floors (or Reserve Prices)

Let's Talk Google Ads Bid Floors (or Reserve Prices)

Kirk Williams
Team Zato
 • 
Google Ads
Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).
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