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Check out this video by ZATO owner Kirk Williams: Stop Hiring These PPC Agencies
Many agencies have a tactical "playbook" of sorts in which they will treat your account exactly like every other account they manage.
A playbook or template can work great: until it doesn't and destroys your profit.
Your business is unique, so your Google Ads tactics should be, too.
We know how Google Ads works at a deep level, and then we apply that knowledge in specific ways (unique tests, campaign strategies and structures, optimizations, etc) to your account, not someone else’s.
Think of us like a personal trainer. The best ones know fitness and nutrition philosophically, but they don’t give every client the same workout. They tailor a plan to fit you.
That’s how we approach Google Ads: a philosophy playbook with custom account tactics.
JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
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