Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.
Kirk Williams
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New Book is Out! Stop the Scale: Building a Digital Agency You Actually Like

New Book is Out! Stop the Scale: Building a Digital Agency You Actually Like

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

I'm delighted to introduce my latest book to you:

Stop the Scale: Building a Digital Agency You Actually Like

Are you sick of the unnecessary stress of agency burnout culture?  If you're like me, you've become increasingly suspicious of the cultural definition of success: more money + more employees = success.

In this book, I outline my new formula for success: 

Purposeful work + a sustainable business + the ability to pursue wellness in you and your employees = a successful business.

Intrigued? Grab a copy and get ready to rethink how you view agency growth.

This book is ideal for: 

  • small agency owners (or any service based business!)
  • digital marketing consultants
  • agency leaders
  • agency employees who may or may not start their own business someday
  • my grandma and parents who'd like to read another of my books... (thanks mom!)

Where to Buy

Grab your copy in these formats:




Google Books

Audible Audiobook

Table of Contents

  1. Tilting at Windmills
  2. You Don’t Have to Exit
  3. You Don’t Have to Scale
  4. You Don’t Have to Take On Bad Clients
  5. You Don’t Have to Keep Bad Clients
  6. You Can Be Yourself
  7. You Can Embrace the Small
  8. You Don’t Have to Burn Through Employees
  9. You Don’t Have to Lose Good Employees
  10. You Can Learn the Dance of Client Communication
  11. The Marketing Path for Stable Agency Growth
  12. Maybe Not Never, Just Not Now

This book is my attempt to do two things, (1) walk you through how I have tried to do business and what's important to me, (2) try to talk you into moving beyond the utilization of revenue growth as your primary business growth goal.

This book isn't for everyone, and you'll likely disagree with some (much?) of it. However, I hope it causes you to think, and if it does that, then I've accomplished my objective.

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Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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