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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
Kirk Williams
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PPC Podcast

🎙 Imputation, Predictive Models, and Emotions. Listen to Heather Aeder's Full Interview - PPC Ponderings Podcast

🎙 Imputation, Predictive Models, and Emotions. Listen to Heather Aeder's Full Interview - PPC Ponderings Podcast

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Smart Shopping Training by PPCKirk

Psssst, hey! Want to keep learning about Smart Shopping? Check out PPCKirk’s Udemy course, jam-packed with 5 hours of exhaustive content on everything from feed tips, to SSC structure, and ad creative recommendations. It’s the kind of thing people pay lots and lots of money for, but we’re selling it for $69.99. It also comes with exclusive access to a private Shopping Ads Facebook group where you can discuss Shopping Ads with your classmates, and get questions answered directly by Kirk himself. Grab the course now!

Our next bonus episode of the PPC Ponderings Podcast is now live!

Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more. Whether you agree or disagree vehemently with Heather, you won't help but be challenged to think more about the the role of attribution in our digital marketing.

Listen on Apple Podcasts

Listen on Google Podcasts

Listen on Spotify

If you haven't already, make sure to catch the first full length episode here: Episode 2 - Attribution Concerns & Pitfalls

In the PPC Ponderings Podcast core episodes, we depart from a more traditional "interview approach", and come from more of an investigative journalism format. Enjoy!

Heather is the VP of Analytics at Seer Interactive. She has over 20 years of experience in product and data & analytics as a statistician, health economist, digital analytics product manager, systems integrator and digital analytics consultant. Heather’s expertise spans both B2C and B2B marketing analytics, web analytics and attribution measurement.  She has her BS in Mathematical Sciences from Clemson University and a MA in Economics from Duke University.


Outside of the office, Heather enjoys hiking, snowboarding, watching her daughters’ soccer games, and trying new recipes on her forgiving family. Heather is also the Co-Lead for the Salt Lake City Chapter of the Digital Analytics Association, the leading professional association for digital nerds.



Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 5 years in a row (2016-2020), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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