Today we join Kirk as he has a conversation with one of ZATO’s very own Senior Paid Search Strategists, Sarah Vlietstra. Sarah was formerly a TTEC employee representing Google to agencies, and thus has a *lot* of experience learning how to connect with clients, and then communicate well. Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency. So sit back, grab a cup of coffee and enjoy our conversation with Sarah.

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Guest Biography

Sarah Vlietstra is a Senior Paid Search Strategist at ZATO, and started her career in digital marketing by working as a contractor at Google.

Over the last 9 years, she has worked with thousands of Google Ads accounts, gathering specific insight into industry benchmarks, trends and data. Because of her time representing Google, she excels at implementing Google Ads best practices in ZATO clients to maximize machine learning applied intelligently through a human framework.

Sarah is also passionate about educating others regarding Paid Search products, and actually taught the existing ZATO team about a specific product on her first day ever working at ZATO!

Sarah lives in Kalamazoo, Michigan with her husband, two sons and dog.  She enjoys spending time with her family, beautifying her house, and visiting new places.

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PSSST, hey you!

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

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