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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
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From the ZATO Blog

Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

Kirk Williams
Team Zato
 • 
PPC Podcast
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.
Performance Max and Google Shopping Campaigns. What's Going On There?

Performance Max and Google Shopping Campaigns. What's Going On There?

Kirk Williams
Team Zato
 • 
Performance Max Campaigns
confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going
Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

Kirk Williams
Team Zato
 • 
PPC Podcast
In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.

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