icon-dropdown-arrow
top
JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
icon-cross
Category

eCommerce

Ecommerce is one of those spaces I think rewards the people who are willing to treat it as a craft rather than a shortcut, and I will admit I have learned that lesson in ways that were not always comfortable. These posts are my attempt to work through what I have seen, what has surprised me, and what I keep coming back to, and I hope something here helps you build something worth building.

From the ZATO Blog

Why Trust Signals Are Now Essential for Your Brand's Website

Why Trust Signals Are Now Essential for Your Brand's Website

Sarah Vlietstra
Team Zato
 • 
General PPC
In an era of digital skepticism, trust signals like third-party reviews, UGC, and transparent business credentials aren't optional — they're the difference between a conversion and a bounce
Saying Goodbye to DSA: How to Prepare for the AI Max Switch

Saying Goodbye to DSA: How to Prepare for the AI Max Switch

Austin Sellers
Team Zato
 • 
AI Max for Search
Google is sunsetting Dynamic Search Ads in September 2026 and forcing a migration to AI Max. Here's exactly how to prepare your campaigns, landing pages, and conversion tracking before the deadline.
Google Ads Terms of Service Update July 2026: What Advertisers Need to Know About Automation Responsibility

Google Ads Terms of Service Update July 2026: What Advertisers Need to Know About Automation Responsibility

Diana Talhelm
Team Zato
 • 
AI in PPC
Google Ads updated its Advertising Program Terms effective July 1, 2026. Here's what actually changed, what it means for automation oversight, and the practical steps advertisers should take now.
Should You Fire Your Google Ads Agency and Replace Them With Claude? (Some Things to Think Through First)

Should You Fire Your Google Ads Agency and Replace Them With Claude? (Some Things to Think Through First)

Kirk Williams
Team Zato
 • 
AI in PPC
AI tools are genuinely powerful, and replacing your PPC agency with Claude is tempting. Before you do it, here are a few hidden costs most operators underestimate.
Are Keywords Dead in Google Ads? What I Took Away From Google Marketing Live 2026

Are Keywords Dead in Google Ads? What I Took Away From Google Marketing Live 2026

Kirk Williams
Team Zato
 • 
AI in PPC
Kirk went to GML 2026. Here's the keyword question that's been on his mind ever since Google's AI Mode announcement, and why he thinks the answer is more nuanced than most people want it to be.
AI Max for Shopping: A New Google Ads Account Theory

AI Max for Shopping: A New Google Ads Account Theory

Kirk Williams
Team Zato
 • 
AI Max for Shopping
Google just released AI Max for Shopping. Here's why it might not be redundant with PMax, and what it suggests about where Google thinks account structure is heading.
loader

Find what you're looking for here: