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Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "...you'll enjoy this book." -Brad Geddes
Kirk Williams
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PPC Podcast

🎙 PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

🎙 PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

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Our next bonus episode of the PPC Ponderings Podcast is now live, and the amount of knowledge shared by our guest is remarkable!

Brad Geddes is the co-founder of Adalysis, has written one of the most trusted PPC books in existence, and is well-known for his insightful takes on PPC (since, ya know, he's been doing it longer than the rest of us!).

Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure you get the rest of his hot takes here.

Brad was one of our guests on the first Ponderings episode, and we’re excited to share our full conversation here!

Listen on Apple Podcasts

Listen on Google Podcasts

Listen on Spotify

If you haven't already, make sure to catch the first full length episode here: Episode 1 - The PPC Keyword, Past, Present, & Future

In this podcast, we are getting away from an interview approach, and come from more of an investigative journalism format. Enjoy!





Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 5 years in a row (2016-2020), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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