top
Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
Kirk Williams
 • 
PPC Podcast

Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Smart Shopping Training by PPCKirk

Psssst, hey! Want to keep learning about Smart Shopping? Check out PPCKirk’s Udemy course, jam-packed with 5 hours of exhaustive content on everything from feed tips, to SSC structure, and ad creative recommendations. It’s the kind of thing people pay lots and lots of money for, but we’re selling it for $69.99. It also comes with exclusive access to a private Shopping Ads Facebook group where you can discuss Shopping Ads with your classmates, and get questions answered directly by Kirk himself. Grab the course now!

It's been awhile!

The Q4 holiday season is officially over and we're back to the podcast.

I'm really excited to share this next interview with you, because like the last one (Heather's, check it out here if you missed it: Imputation, Predictive Models, & Emotions in Attribution), it was with someone who taught me about attribution from beginning to end of the interview.

Grab some coffee so you can keep up (faster talker alert!), and ponder each and every word Nechama shares about attribution in this can't miss episode.

In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.  

Listen on Apple Podcasts

Listen on Google Podcasts

Listen on Spotify

If you haven't already, make sure to catch the first full length episode here: Episode 2 - Attribution Concerns & Pitfalls

In the PPC Ponderings Podcast core episodes, we depart from a more traditional "interview approach", and come from more of an investigative journalism format. Enjoy!


Nechama Teigmna is the Senior Paid Search Data Analyst at AdVenture Media based in New York City.

Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 5 years in a row (2016-2020), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

Continue reading

Find what you're looking for here: