It's been awhile!
The Q4 holiday season is officially over and we're back to the podcast.
I'm really excited to share this next interview with you, because like the last one (Heather's, check it out here if you missed it: Imputation, Predictive Models, & Emotions in Attribution), it was with someone who taught me about attribution from beginning to end of the interview.
Grab some coffee so you can keep up (faster talker alert!), and ponder each and every word Nechama shares about attribution in this can't miss episode.
In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.
If you haven't already, make sure to catch the first full length episode here: Episode 2 - Attribution Concerns & Pitfalls
In the PPC Ponderings Podcast core episodes, we depart from a more traditional "interview approach", and come from more of an investigative journalism format. Enjoy!
Nechama Teigmna is the Senior Paid Search Data Analyst at AdVenture Media based in New York City.