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Win Free HeroConf Tickets Just by Writing a Book Review!

Chris Reeves
Team Zato
 • 
General PPC
Enter to win free tickets to HeroConf! Write an honest review of our PPC books on Amazon or Goodreads for a chance to win. Contest ends Sept 1.
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From the ZATO Blog

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7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

Kirk Williams
Team ZATO
 • 
Google Ads
Google Ads and Meta Ads have significant differences, and getting it wrong can harm your account. Here, we discuss 7 key differences between them and how to manage them effectively for better results.

How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
How to Structure Product Type in Google Merchant Center. Read here for Smart Feed Tips for 2025 Google Shopping and Performance Max optimizations.

The Ideal YouTube Video Ads Lengths and File Sizes

Kirk Williams
Team ZATO
 • 
YouTube
Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!

How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Learn how smarter Google Shopping product titles can boost clicks and rankings. Real examples, keyword tips, and easy testing strategies you can apply today.

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team ZATO
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Sarah Vlietstra
Team ZATO
 • 
YouTube
In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team ZATO
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.

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