Stop Testing Unless You've Agreed On the Risks

In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.

With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...

Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.

Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.

If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!

Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.

Unsure whether you should run your own DTC sales on Amazon's Prime Day event? Consider these things.