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Google Display

Can the GDN Work for Ecommerce in 2025? Yes! Here's How - The ZATO Google Display Network Playbook

The Google Display Network (GDN) has wasted potential due to poor ad placement filtering. Success requires smart audience targeting, strong offers, and optimized landers for remarketing & prospecting.

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From the ZATO Blog

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The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Kirk Williams
Team Zato
 • 
General PPC
Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.
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Don't Test Within Google Ads Unless You've Agreed On the Risks

Don't Test Within Google Ads Unless You've Agreed On the Risks

Kirk Williams
Team Zato
 • 
General PPC
Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.
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Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Kirk Williams
Team Zato
 • 
Google Search Network
Stop starving the machines in the pursuit of perfect PPC segmentation. Kirk Williams shares why easing up on brand isolation is crucial for true business growth and better machine learning.
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When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Kirk Williams
Team Zato
 • 
Google Search Network
Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.
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How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

Kirk Williams
Team Zato
 • 
Google Ads
Choosing a Google Ads partner is like hiring an employee. Learn why technical stability and philosophical alignment matter more than a flashy audit or big growth promises.
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The Return of the Technical PPC Agency in an AI Driven Era

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team Zato
 • 
General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
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