Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.
Kirk Williams
Google Shopping

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, hugged about this new campaign type.. not really, but in the early days, we did engage in thoughtful debate in the blogosphere (to steal a phrase from 2010) and on LinkedIn as well.

After a year, we decided it was finally time to think this through out loud together, and we recorded it so you can listen in as well. Check out the episode below on AdVenture's "How to Hide a Dead Body" podcast, and join in the conversation with us on Twitter or LinkedIn!

Who is Mike Ryan?

Mike is a brilliant thinker and works at SMEC. They focus on Google Shopping and Automation (remember their app, Whoop! ?) and Mike brings a deep understanding of algorithmic PPC to the conversation.

Who is Patrick Gilbert?

Patrick recently wrote his industry-shaping book, Join or Die. It is a must read for every PPCer, as it focuses on reframing our thinking in Paid Media management as automation matures. Patrick works at AdVenture Media Group, a NYC agency started by Isaac Rudansky.

Who is Isaac Rudanksy?

Isaac is probably best known for his massively successful Udemy course on Google Ads. He has had over 170K people take the course and it is the highest rated course on all of Udemy. Isaac has the annoying habit of thinking deeply about everything, which makes him one fantastic podcast host.

Who is Kirk Williams?

Meh, just some guy that sneaked his way onto the stage to learn from others. If you are in Ecommerce PPC, give this a listen! It will be well worth your time.

Smart Shopping Training by PPCKirk

Psssst, hey! Want to keep learning about Smart Shopping? Check out PPCKirk's Udemy course, jam-packed with 5 hours of exhaustive content on everything from feed tips, to SSC structure, and ad creative recommendations. It's the kind of thing people pay lots and lots of money for, but we're selling it for $69.99. It also comes with exclusive access to a private Shopping Ads Facebook group where you can discuss Shopping Ads with your classmates, and get questions answered directly by Kirk himself. Grab the course now!

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Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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