Let's talk Supplemental Feeds! One of my biggest complaints about GMC Next (Google's latest Merchant Center UI) has been that it doesn't allow for supplemental feeds. We've been promised these, and so far nothing... that is until recently, when they quietly rolled out support for supplemental data sources (remember, that's what they call feeds now cause Google has to rebrand everything...). You can see a video walkthrough on how to enable those here: 

Or follow the instructions here: https://support.google.com/merchants/answer/14989391

Special thanks to Mike Ryan of SMEC for pointing me in the right direction here!

‍

‍

Video Transcript

[00:00:02.04]
- Hey, merchant Center Mastery Peeps.

[00:00:04.07]
Thanks for being patient

with me as I get a lot

[00:00:08.01]
of other stuff done these days,

we've been like crazy busy.

[00:00:10.05]
So that's been awesome.

One of the things I wanted

[00:00:12.06]
to do in this video is really

just tell you about a super

[00:00:16.05]
exciting change that Google

has finally implemented.

[00:00:19.08]
We've been promised that this was coming.

[00:00:21.03]
I've mentioned it before,

[00:00:22.09]
and they are now going,

[00:00:24.03]
they are officially rolling

this out, so that's awesome.

[00:00:27.06]
Within Google Merchant Center Next,

[00:00:29.00]
and of course I'm talking

about supplemental data sources

[00:00:31.04]
or back in the day

supplemental data feeds.

[00:00:34.06]
So Mike Ryan have talked about 'em before.

[00:00:37.05]
Hey, the guy just keeps

giving with information,

[00:00:39.09]
so let's keep talking about him.

[00:00:41.01]
So Mike Ryan actually

let me know about this

[00:00:44.01]
because I had heard from Google

[00:00:45.06]
that they were doing this

in multi-client accounts

[00:00:48.04]
(MCAs, different than your

individual accounts),

[00:00:51.08]
but within individual accounts.

[00:00:53.04]
Now it is also possible to

do supplemental data sources.

[00:00:56.06]
Now if you're like me, you're

like, well, hold on, I went

[00:00:58.06]
to data sources and I don't see it.

[00:01:00.03]
What are you talking about

Kirk? This is

[00:01:03.05]
where Mike sent the

helpful thing.

[00:01:06.03]
You actually have to activate this add on.

[00:01:09.00]
It's called, I'm gonna

get my fingers in there,

[00:01:10.08]
add on, right?

[00:01:12.06]
And so here's, here's where you go.

[00:01:14.01]
So we're gonna go and click on that.

[00:01:16.03]
Let me, let me start

back at the beginning.

[00:01:18.00]
We're gonna click on that,

that, that setting there

[00:01:22.00]
and the settings and tools.

[00:01:23.02]
And then we're gonna select add-ons.

[00:01:25.09]
Then in the Discover tab up here,

[00:01:28.05]
make sure we have Discover

we're going to activate

[00:01:31.08]
this "advanced data source management".

[00:01:35.00]
And so now when we go back

in, we should have the option

[00:01:37.05]
for supplemental sources

and check this out.

[00:01:40.02]
This actually took me just a second

[00:01:41.07]
to find originally, but there we go.

[00:01:43.06]
Suddenly we have supplemental

sources you can add in your

[00:01:46.06]
supplemental product data feed.

[00:01:48.08]
One thing I'm not clear on

that, someone may be able

[00:01:51.01]
to help out in the comments,

[00:01:52.02]
or I can, I can, you know,

shoot a video in the future

[00:01:56.04]
as this begins happening.

[00:01:58.06]
If we migrate a Classic

Merchant Center account into

[00:02:04.01]
Next my assumption

[00:02:05.09]
and my hope would be that

that would all be activated

[00:02:09.03]
and you would see your

supplemental data feed within those

[00:02:12.02]
supplemental data sources.

[00:02:13.06]
However, I don't know that,

[00:02:15.02]
and there have been times

in the past where Google's,

[00:02:17.08]
you know, auto migration

tools have been super clunky.

[00:02:21.07]
So just, just be, cautious about that.

[00:02:23.09]
Make sure you look into

that. Let's figure that out.

[00:02:27.03]
But all that to say, hallelujah,

[00:02:29.06]
you now officially have

supplemental data sources.

[00:02:33.03]
You can now bulk edit

within Merchant Center Next

[00:02:36.01]
One more step

[00:02:37.07]
that Google's making in

migrating everyone over

[00:02:40.08]
to Next from Classic.

[00:02:42.01]
You can now do that into your

individual accounts as well.

[00:02:44.04]
And that's how you do it.

Thanks again, Mike Ryan

[00:02:46.08]
and hope you enjoyed this.

[00:02:48.00]

‍