When it comes to Google Shopping success, few things are as important—or as overlooked—as your product titles. Titles act like a bridge between two worlds: they're what real people see and click, and they're what algorithms read to understand and index your products. Balance those two forces well, and you're setting yourself up for stronger visibility, better CTRs, and more sales.

In this video, we dig into how to think strategically about your product titles, why one-size-fits-all rules don’t work, and how you can create titles that match the way your customers actually search. I’ll even walk you through a simple, effective method for running lightweight title tests without needing fancy tools or complicated spreadsheets. It's a practical guide for anyone serious about leveling up their feed game.

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Video Transcript (Edited for Readability)

Let’s talk about one of the most important feed attributes: product titles.

When you're building product titles, you're really trying to do two things at the same time:

1. Get clicks from real people.
2. Communicate clearly to Google's algorithm what your product is and why it matters.

Sometimes those two goals align beautifully—and sometimes they can conflict a bit. That's why instead of sticking to a rigid template for every title, I recommend thinking through your specific industry, how your customers actually search, and what matters most to them.

For example, take road bikes. Enthusiasts searching for a bike typically know exactly what model they want. As a cyclist myself, I know if I'm looking for a new Trek or Specialized, I’m probably searching something specific like "Trek Domane SL 5 Disc."
So if you’re selling road bikes, your title should match that specificity—highlighting brand, model, and key attributes customers care about.

When it comes to optimizing titles, one of the smartest things you can do is analyze your Search Term data. Look specifically at converting search terms—what exact queries are bringing in buyers?
Then take those high-value keywords and front-load them at the beginning of your product titles whenever possible.

If you want to test different title formats, start small. Pick a specific product type or brand, apply your optimized title formula, and measure the performance change between your test group and your control group.
(Unfortunately, true A/B testing isn't natively easy in Shopping, but you can approximate it with some careful setup.)

That’s the basic framework we recommend when thinking through product titles—and when done right, it can have a powerful impact on your feed's success.

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