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In this revised and expanded version of my first book, Ponderings of a PPC Professional, I bring nearly 70% new content to paper to help digital marketers think more deeply about Google Ads than ever before.

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FORMATS

• paperback
• hardcover
• kindle e-book
• audible (coming summer 2024)

FOR SALE APRIL 1, 2024

‍(not a joke!)

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>> CLICK HERE TO BUY ON AMAZON <<

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Why a New Edition & Not a New Book?

While I compiling this new content into an entirely new book, there were a number of themes I wanted to incorporate from my original book... and frankly, some of the content was just outdated. I wanted to make it obvious that this book isn't simply different content, but is an evolution of much of the content found in the first edition of PPC Ponderings.

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Less Agency Focused

The original Ponderings had a number of chapters on being a PPC agency and freelancer, and this book will be focused entirely away from that theme. In this book, I try to focus more on the evergreen aspects of PPC (there are some!) such as semantical targeting, digital privacy, audience, and digital attribution.

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Who Should Buy This Book?

‍Whether you are just beginning in PPC, or a seasoned professional hoping to reconsider how you think in a changing world, PPC Ponderings (revised & updated!) is an important read. It also makes an excellent option as a college marketing textbook because of its willingness to look into broader digital marketing themes and philosophies.

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General Synopsis

As with my first edition, I focus this book on asking questions about the philosophy that undergirds Pay-Per-Click (PPC) marketing in Google Ads and Microsoft Ads, while leaving many questions to be answered by the reader.

If you are looking for a tactical book about Google Ads that will be outdated next year due to changing Google policies and best practices, then this is not that book! If you are looking for a book to help you think more deeply about Google Ads so you become a better overall marketer, then grab a copy now!

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In this book, you can expect to dig into the following crucial topics for any digital marketer to consider:

• The Paid Search Keyword, It's future and evolution
• Should you bid on your own brand in Google?
• 11 reasons your Conversion Rate dropped
• Is the marketing funnel still applicable today? (Spoiler: yes! and here's why)
• How to not strangle the marketing funnel with PPC
• The problems of attribution
• How to best think about attribution
• How the role of data and automation should inform PPC decisions
• How Platforms like Google should think about the role of automation
• How to avoid unnecessary stress in your PPC management
• Bonus: we'll revisit the different pricing models by PPC agencies to find the best
• ... and more!

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SOoooooooOOOOOoooo... what are you waiting for? 

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