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Want a ridiculous amount of business value in audit form for only $250? (custom made for you by ZATO Owner, PPCKirk)  👉 Get Your Audit Here!

How can you become a ZATO client?

Interested in learning more but unsure what that looks like? Here's what our non-aggressive, Minnesota-nice (where Kirk was born and raised!) discovery process looks like:
01

Fill Out the Form On this Page and our Discovery Questionnaire

Step 1 is to let us know you want to learn more, nothing complicated. You will then be directed to a short Discovery Questionnaire that helps us learn about your specific business needs, and makes our Discovery Call way more productive!

02

Schedule a Discovery Call

We want to make sure it makes sense for both parties before moving to the next step, so we have a 30 minute call to learn about your business, prior PPC efforts, context around why you're seeking a management change, etc.

This also gives you the chance to ask us any initial questions you may have. For example, some companies like to learn more about which of our team members will actually be working on the account, our experience, how we think about managing Google Ads in a bigger picture way, etc.

If we all "click" (pun intended!) from there, we move forward with the next step, our Discovery Audit.

03

Get a Free Discovery Audit

Congratulations, you've made it this far. That must mean we're a potential good fit for each other.  The Discovery Audit moves us past a more philosophical / strategic conversation and into your specific account.

While this isn't as exhaustive as our paid Forensic audits, it still is loaded with value and is our way of showing you what opportunities we see in your account, and how we would change/manage it if we came on board. That is all at no cost to you beacuse we want to put our money where our mouth is and show you how we're the right partner for you for years to come.

04

The Ball Is In YOUR Court!

Maybe it's the Minnesota nice in our Midwest born owner. Or perhaps it's just a frustration with being treated like a used car sales lot in digital marketing these days. Whatever it is, you won't find an aggressive sales approach here. We want to make it so obvious you should hire us, that we ship you the audit and wait. I mean, please don't ghost us after we've done all that free work for you (and we will send a couple of followup emails if we don't hear from you), but this is low pressure stuff. If you like what you see, give us the word and we'll get rolling. We can't wait to work with you, but we won't hound you into an agreement. The ball's in your court!

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

This decade’s most important marketing question: What data rights do advertisers possess?

This decade’s most important marketing question: What data rights do advertisers possess?

Kirk Williams
Team Zato
 • 
General PPC
As Google hides search term data, the real question isn't data ownership, but what advertisers have a right to access. Explore the crucial debate that will shape the future of digital marketing.
The concerning future of the resilient keyword

The concerning future of the resilient keyword

Kirk Williams
Team Zato
 • 
General PPC
The role of the PPC keyword is evolving. Learn why shifts in user search behavior and Google's automation are forcing a strategic move from rigid keyword lists to fluid, user-centric targeting.
Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Kirk Williams
Team Zato
 • 
General PPC
The real dot com bubble isn't online advertising, it's our flawed belief we can track everything. Discover why our obsession with attribution is hindering real brand growth and what to do about it.
11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team Zato
 • 
Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.
Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Kirk Williams
Team Zato
 • 
Google Merchant Center
Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!
Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team Zato
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

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