The ZATO Blog | PPC Marketing Tips and Advice

Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team ZATO

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With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams

Team ZATO

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Google Merchant Center Next

Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams

Team ZATO

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Google Policy Suspensions

If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Kirk Williams

Team ZATO

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Google Merchant Center Next

In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra

Team ZATO

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Demand Gen Campaigns

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!

Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Kirk Williams

Team ZATO

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Google Merchant Center Next

Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.

7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

From the ZATO Blog

The Ideal YouTube Video Ads Lengths and File Sizes

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Video: How to Set Up Attribute Rules in Google Merchant Center Next

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get

7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

From the ZATO Blog

Find what you're looking for here:

Popular links:

The Ideal YouTube Video Ads Lengths and File Sizes

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Video: How to Set Up Attribute Rules in Google Merchant Center Next

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get

Find what you're looking for here:

Popular links: