Review Kirk’s PPC Book, Get Free Stuff!

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

The PPC Ascending Seesaw of Scaling Awesomeness

scaling a ppc account seesaw of scaling awesomeness

“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?  It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

Limited Budget? 5 Reasons to Consider ZATO’s SMB Program

Google Ads Questions for smb owners

First things first, it’s harder than ever to succeed at Google Ads with a small budget. That doesn’t mean it’s impossible, but we can’t ignore the fact that it is harder to do than ever before. If you have been seeing your Costs and Cost Per Clicks (CPCs) rising faster than your ability to raise your budget, you’ve likely wondered …

Small B2B Business Trying PPC? 4 Reasons to Start with Bing

bing ads commercial users

The time’s they are a’changin. Google has been the market monarch for as long as I’ve been in Paid Search, and the mantra for us at ZATO for accounts just starting out is typically something like “let’s invest in Google first, where the people are. Then, as profitability is demonstrated, experiment in other channels such as Display, Video, and Bing.” …