Does Google Shopping Query Filtering Still Work in 2020?

google shopping query filtering strategy

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping campaigns. I tested this in our ZATO accounts, developed my own process for building it out and managing it, and then recorded my walk-through on Search Engine Land …

BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show

brightonseo ppckirk session slides for 2019 google shopping ads

  This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind …

What is the Ideal Google Shopping Budget?

google shopping logo

How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, CEO, VP, Marketing Director, or Paid Search strategist and you are likely curious to know how much money you should invest in Shopping Ads. This …

The Ginormous Google Shopping Guide for the Beginner (or Anyone)

    Shopping Ads are my favorite part of Paid Search. For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition. This article is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these 3 components to Shopping …