How to Scale Google Ads – Tough Talk Time

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It’s not easy. There’s not a one-size fits all formula. There’s not a “hack” for scaling (though, certainly, there can be specific tactics to implement that will work more quickly than others). Did I answer your question already? I kid, I kid. But I’m also trying to front-load a crucial concept as you consider how to scale your Google Ads …

Video: Should We Remove the Digital from Digital Marketing? No! Here’s Why

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  VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. Please don’t actually read the transcript… watch the video! Hey, it’s PPC Kirk and welcome to another episode of The Marketing MilliMoment where we take a look at random marketing stuff with a healthy does of stupid dad …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

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It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

When Netflix Gives a MasterClass on Raising Prices

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Did you see the Netflix price change, announced yesterday? What an interesting business entity to consider.   The Details: Netflix total subscribers: 182.8M Basic plan: unchanged Standard: up $1 (to ($13.99/mo) Premium: up $2 (to $17.99/mo)   Three Observations: Observation #1: Netflix once again prints money with a single email. Consider having a business model where you add, let’s say …

The PPC Ascending Seesaw of Scaling Awesomeness

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“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?  It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

No Long-Term PPC Contracts Required? Then How Do ZATO Clients Stay?!

Google Ads Questions for small business owners

I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don’t require long-term commitments? I thought it would be good to share my beliefs from a marketing and business perspective, as well as give you insights into how we …

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here’s Why.

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Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you’ll have to hop on over to Search Engine Journal to read my (Kirk) latest blogpost. In it, I discuss 5 Key Reasons why you want to make sure your budget is diversified …

5 Things I’ve Learned After 3 Years of Speaking at Digital Marketing Conferences

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Speaking at a digital marketing conference can be an intimidating thing. Depending on the conference, you are often talking to peers who know as much or more than you as you attempt to persuade them into thinking differently, or trying a new technical strategy you’ve employed in an account successfully. That being said, it’s also a blast! Not only for …