FLoC? Privacy Sandbox? Google Ads Privacy Changes Kinda Explained – ZATO Marketing Moment

google ads privacy sandbox floc

Have you seen Google’s announcement about no longer tracking third party cookies? It’s pretty confusing, isn’t it? Here is my lighthearted attempt to shed some light on what’s happening, and have a little fun doing so. Enjoy!     VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. …

The PPC Ascending Seesaw of Scaling Awesomeness

scaling a ppc account seesaw of scaling awesomeness

“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?  It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

Here is A Coronavirus Placement Exclusion List for Google Ads

how to exclude placement lists in google ads

After a client requested that we pull their ads off of as many news sites as possible because of the increasing Covid-19 Pandemic, we thought it made sense to cease marketing to these unique web pages as people seek out information about the pandemic. Therefore we compiled this placement list from ZATO clients of various news organizations websites to exclude, …

Video: Adjusting Campaign Daily Spend in Google Ads… the Right Way!

google ads daily spend

As we move beyond Black Friday and Cyber Monday, you’re likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other? In this video, PPCKirk discusses how to wisely decrease daily spend to maintain as much traffic as possible. No time for the video? No …

Is Your Google Display Remarketing Campaign Struggling Lately? This Sneaky Setting Is Why.

robot fail google ads

Scenario: You have seen your Google Ads Display Network (GDN) Remarketing campaigns struggling lately. I mean, it seems to be spending well (even too much maybe), but in some weird ad groups with oddly specific audiences set. Alarmingly, your CPA or ROAS has been worse since it started spending more and you haven’t been able to figure out why. Does …

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here’s Why.

ppckirk search engine journal

Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you’ll have to hop on over to Search Engine Journal to read my (Kirk) latest blogpost. In it, I discuss 5 Key Reasons why you want to make sure your budget is diversified …

Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing?

PPC budget meme

Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the previous period, but that higher spend did not correlate to higher sales/leads/revenue/bon-bons. Why not?”  – sincerely, the Management. This is not the first time this question has been posed, and will not be the …

How Can I Get More Impressions for My Local Business With Google Ads?

Google Ads Questions for small business owners

Perhaps you’re a small business owner hoping to do what every business owner hopes to do… grow your business your way, and build or maintain a happy, healthy lifestyle! Hooray for being on the entrepreneurial journey with the rest of us. To accomplish this goal, you’re interested in marketing and you want to get more eyeballs onto your business. You …

Mobile App Exclusions in Google AdWords – UPDATED Details and Silver Lining

baby adwords app meme

UPDATED POST: August 3, 2018 I’d love to not have to make this update, but we have some news here from Google. Read the whole thing though for my hot take at the end. Let’s try to find the silver lining here! First: Mobile Apps Are Now Opted Into the GDN on Mobile/Tablet Devices This is where we rip the …

SMB PPC: Targeting Your Search Accounts Well When Budget Is Thin – Part 4

stormtroopers bad aim

Are you a limited budget, SMB PPC account? Then you are part of the rebel alliance, and a traitor. Here’s the thing, your competition is most likely a lot bigger than you. Heck, if you’re in any sort of ecommerce at all anymore, you’re probably bidding up against Amazon. You are out-gunned, and out-manned. Your competition has an endless onslaught …

SMB PPC: 4 Tips for Managing Budgets Well – Part 3

Shape Budget Tool

I live in the USA. That means that, on average, I would be in $17K of credit card debt, not to mention the average of $30K in auto loans. Let’s admit it, we Americans can be pretty crappy at budgets. One of my favorite SNL skits ever is the “Don’t Buy Stuff You Can’t Afford” skit with Amy Poehler and …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first post, SMB PPC: A Definition of Terms, I will be writing a series on SMB PPC that I adapted from a talk I presented around …

Letter to a Prospect: Why Hard PPC Traffic Estimates Are Misleading

The following is an interaction I once had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience. To give a little context, this letter came after multiple conversations that continued down the funnel. I had sent over a proposal with …

Putting the Fun in Ad Schefunduling (PPC Ad Scheduling Basics)

Google Adwords PPC Ad Scheduling

PPC Ad Scheduling – It’s Not As Boring As You Think! Want to watch a non-PPCer’s eyes start to glaze over and their soul briefly float above their body as they attempt to escape? Start a conversation about ad scheduling. At first blush, it seems like one of those detailed aspects of PPC that is there for the geeks. Like, …