Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

smart shopping podcast isaac rudanksy patrick gilbert ppckirk williams mike ryan

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We’ve laughed, cried, argued, hugged about this new campaign type.. not really, but in the early days, we did engage in thoughtful debate in the blogosphere (to steal a phrase …

How to Track Surfaces Across Google (Free Shopping Ads) Revenue in Google Analytics

google merchant center feed rules for link attribute

Have you seen the new free Google Shopping Ads (named, Surfaces Across Google, by… well, Google) yet in your Google Merchant Center account? One of the frustrations with the report in Google Merchant Center is that it only shows clicks. Clicks give us some information, it’s interesting to see what percentage of traffic is being sent between paid and free. …

Free Google Shopping Listings?! What It Means for You

Google announced today that they are now offering Free Shopping Ads for retailers and brands. Here is a great article by my friend, Ginny Marvin, announcing it (and where I first heard of it): Google Shopping Opens to Free Listings. When I first started advertising on Google in 2010, I remember free Froogle listings and how bummed we were when …

Google Shopping Clicks for Free? How to Get On Surfaces Across Google

surfaces across google in google merchant center

EDIT 4-21-2020: Google today announced even more free clicks for Shopping Ads! Read our hot take on it here: Free Google Shopping Listings?! What It Means for You EDIT 5-7-2020: Want to track revenue from Surfaces Across Google? Of course you do! In this step-by-step walkthrough, we give you an easy way to do that: How to Track Surfaces Across …

Listen: Managing Shopping Ads in an Automated World – BrightonSEO Search Show Talk

shopping ads brightonseo ppckirk

In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed my time at the Search Advertising Show the day before even more! The Search Advertising Show is a precursor event (to the main BrightonSEO show) put on …

My Notes on the Google Shopping Expert Series in LA Seminar

Today I had the privilege of a quick trip to sunny LA to learn a little more about Google’s take on Smart Shopping campaigns (SSC). It was especially a privilege, because Billings (in Montana where ZATO is based) is getting buried under 6-12 inches of snow! While I’m sad to miss the first snowfall of the season… I’m also not. …

BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show

brightonseo ppckirk session slides for 2019 google shopping ads

  This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind …

Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources

learn inbound ppckirk

I had the immense privilege of speaking at a show I’ve wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything …

Here is Why Google is Downgrading the Product Category Field for Product Type

hero conf google shopping session

Maybe you saw this announcement and wondered if there was something behind it. Read on! I believe I can fill in some gaps based upon Google’s announcement regarding Google Product Category’s quiet sunsetting. If you missed it, here is the release:     What they don’t tell you, is the reasoning behind this. We were on a recent (and rare) call …

A Better Google Dynamic Remarketing Setup: Step-by-Step to Profitability

google dynamic retargeting ad

If you are reading this, you likely have at least some understanding of Dynamic Product Remarketing. Because of that, and to save me time and wrist-typing strength, I won’t go into deep detail here of what it is other than to point you to this explainer post: Google Dynamic Remarketing Explainer Post That being said, I generally see people structuring …

The New Google Shopping Promotions Setup: What You Need to Know

enable google merchant center promotions

If ever there was a title to spark a fire in the hearts and minds of innovation… …this is clearly not that title. In all seriousness, for those of you like us who actively use Google Shopping Promotions, there couldn’t be a more exciting thing as we approach the Holiday Season 2018. A few years back I had made the …

The Ginormous Google Shopping Guide for the Beginner (or Anyone)

    Shopping Ads are my favorite part of Paid Search. For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition. This article is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these 3 components to Shopping …

The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – Video

google shopping feed upload

Hey gang, hope you’re doing well this fine Monday morning!  I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center. Watch the video, or read the transcript below for the full scoop! Also, when you feel good about the entire video but balk on the ending …

Google Shopping GTIN Requirements Explained!

google shopping ppckirk

I watched the Google Shopping GTIN requirement video so you don’t have to! If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situation, and more in the fact that there has been little information released …