Here is Why Google is Downgrading the Product Category Field for Product Type

hero conf google shopping session

Maybe you saw this announcement and wondered if there was something behind it. Read on! I believe I can fill in some gaps based upon Google’s announcement regarding Google Product Category’s quiet sunsetting. If you missed it, here is the release:     What they don’t tell you, is the reasoning behind this. We were on a recent (and rare) call …

What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk talks about the primary difference between Google Shopping Ads and Google Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping work in the same way! Video Transcript I had the privilege last week of going to Austin, Texas, where I presented on …