Fred Vallaeys Interview on Clubhouse on Automation, Optmyzr, and Google

fred vallaeys optmyzr interview on clubhouse ppckirk

A few weeks back, I had the privilege of interviewing a person I consider a good personal friend in the PPC space, Frederick Vallaeys. I would have gotten these notes out to you more quickly, but… well then we had our 6th kid the day after the interview happened. 🤷🏻‍♂️ Better late than never! So who is Fred? Fred owns …

Video: Should We Remove the Digital from Digital Marketing? No! Here’s Why

what is digital marketing ppckirk

  VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. Please don’t actually read the transcript… watch the video! Hey, it’s PPC Kirk and welcome to another episode of The Marketing MilliMoment where we take a look at random marketing stuff with a healthy does of stupid dad …

Shackleton, the Antarctic, Bowls of Porridge, and PPC

shackleton endurance

I used to read a lot. Then, my Masters killed my love of reading (so. many. required. texts.), and at the same time online streaming services improved their offerings to suck my time away with Seinfeld and The IT Crowd re-runs. A one-two knock-out punch. Therefore, I recently challenged myself to shut off the screens (unless we’re doing some sort …

Review Kirk’s PPC Book, Get Free Stuff!

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Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

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It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

ZATO Welcomes Sarah Vlietstra to the Team

sarah vlietstra with ZATO PPC Marketing agency

We couldn’t be happier to welcome Sarah Vlietstra to the ZATO PPC Marketing team. 👏 🎉 💥 Sarah was ZATO’s Google rep for almost 2 years, and we liked working with her so much we decided it made sense to bring her on board the ZATO team! Representing Google for our clients means she already worked with us on numerous …

No Long-Term PPC Contracts Required? Then How Do ZATO Clients Stay?!

Google Ads Questions for small business owners

I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don’t require long-term commitments? I thought it would be good to share my beliefs from a marketing and business perspective, as well as give you insights into how we …

2 Things I Did to Make Post-Vacation Work Email Not Terrible

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This is an older video I filmed back in June… and am just now getting around to posting it! In this video, I note a few things I’ve changed up for managing email over vacation so you avoid the dreaded “re-entry day of email” horror.  As always, enjoy the transcript below if you want to skip the video.   Video …

All of My PPC Memes (So Far!)

Larry Kim's Quality Score Rebellion Star Wars ppc meme

It hit me that there is nowhere I can find all my PPC Memes in one place, so here is a post of all the ppc memes I’ve personally created that pertain to the wonderful art of PPC Marketing. Enjoy them, realize that some of them are very context/people specific so I apologize for the inside jokes, but they were …

A Beginner Coffee Guide for the Tired PPC Professional

chemex coffee dripper for PPC

I’m not sure there is a more dynamic duo in the world of digital marketing than coffee and PPC. Some may argue “whiskey” is in close running for the PPC favorite beverage, but I have to say that the beverage most beneficial to a PPCer during normal work hours (that phrase being key here) has to be coffee. @dohertyjf @AkvileHarlow …

The Carol of PPCChat – A Musical Tribute

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Merry Christmas fellow PPCers! What better way to celebrate two of my favorite things, than creating a mash-up of questionable quality? Here is my musical tribute to the #ppcchat gang on Twitter. I came to PPCChat with basic PPC knowledge, and they have created and refined the monster that is ZATO today. If you do PPC and have not yet …