Match Type Segmentation Wins with Google’s Exact March Matchness Update

Why Segmenting Campaigns By Match Type is the Best Structure for Google’s Exact Match Update Google AdWords released their Exact close variant update one week ago Friday. There have been a variety of reactions to it, including creative nicknaming. My two favorite nicknames are “Enhanced Exact” (first observed coming from the keyboard of Steve Hammer on Twitter), and “March Matchness” …