The Future of SMB Ecommerce is Non-Unicorn Stability

secret to ecommerce winning in 2021

I wrote this on Prime Day. That’s right, the day a mega-corporation decided to declare an unofficial holiday by raising prices and then pretending to sell at a discount. Ok, that’s a little unfair, but only slightly. Regardless of how a person may feel personally about Prime Day, they would be laughed out of the room to question Amazon’s position …

Fred Vallaeys Interview on Clubhouse on Automation, Optmyzr, and Google

fred vallaeys optmyzr interview on clubhouse ppckirk

A few weeks back, I had the privilege of interviewing a person I consider a good personal friend in the PPC space, Frederick Vallaeys. I would have gotten these notes out to you more quickly, but… well then we had our 6th kid the day after the interview happened. 🤷🏻‍♂️ Better late than never! So who is Fred? Fred owns …

FLoC? Privacy Sandbox? Google Ads Privacy Changes Kinda Explained – ZATO Marketing Moment

google ads privacy sandbox floc

Have you seen Google’s announcement about no longer tracking third party cookies? It’s pretty confusing, isn’t it? Here is my lighthearted attempt to shed some light on what’s happening, and have a little fun doing so. Enjoy!     VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. …

Online Marketing – A Definition of Terms

Google Ads Questions for smb owners

  New to PPC Marketing? Check out ZATO’s Terminology of PPC for SMBs. 2021 Edition! Google Ads – This is the name for Google’s Paid Advertising Solution (formerly known as Google AdWords).  It allows advertisers to pay money to display on Google’s search engine, as well as other sites that have legal affiliation with Google. Ad Extensions – These are …

Review Kirk’s PPC Book, Get Free Stuff!

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

Limited Budget? 5 Reasons to Consider ZATO’s SMB Program

Google Ads Questions for smb owners

First things first, it’s harder than ever to succeed at Google Ads with a small budget. That doesn’t mean it’s impossible, but we can’t ignore the fact that it is harder to do than ever before. If you have been seeing your Costs and Cost Per Clicks (CPCs) rising faster than your ability to raise your budget, you’ve likely wondered …

SEO & PPC: Better Together – an SEMRushChat on Twitter

semrushchat sem ppc

I had the esteemed honor and privilege of participating as one of the guests of yesterday’s SEMRushChat on Twitter. SEMRushChat is hosted by SEMRush and is a fast-paced, educational chat on current happenings and best practices in the digital marketing world. Yesterday, the chat was on using SEO & PPC together, and myself and Craig Campbell were the guests.  I …

That Time a PPCer Asked For Fewer Ad Placements on Google

google serps with ads

For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google’s continual ad placement increase on all the things. If you’re on Twitter but we haven’t connected, you can join the original convo here: I’m a PPCer, not an SEOer, so hear me when I say Google’s obsession with increasing MAX ad …

Why Pay a PPC Agency for Monthly Management?

You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency proposals is: why do I have to keep paying them every month? I mean, if you pay them to set up the account, then do you really need to continue to pay them …