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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 
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Meet Your Next PPC Conference Speaker

Kirk Williams

@PPCKirk
Kirk Williams has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero (& now PPC Survey) 9 years in a row (2016-2025), has written articles for many industry publications, including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft.Kirk is a frequent guest on digital marketing podcasts and webinars and an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

If interested in contacting Kirk about a speaking engagement, please reach out via this contact form.
Kirk is also respected for his pondering PPC articles across various industry publications including Shopify, Microsoft, Moz, and MarketingLand. He is an international conference speaker presenting on all things Paid Search (especially Shopping Ads), and has spoken in London, Dublin, Milan, Sydney, as well as many US cities.  Kirk has written three books on PPC marketing and agency ownership and loves to teach PPC whenever and wherever he has the opportunity. Kirk currently resides in Billings, MT with his wife, 6 children, 2 AMGs, 131 Star Wars LEGO sets, 4 road bikes, 3 Taylor acoustic guitars, and probably not as much sleep as he should be getting.

Recent Speaking Engagements

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Performance MCR - Manchester UK
June, 2026
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Hero Conf - Brighton UK
April, 2026
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Friends of Search - Amsterdam NE
March, 2026
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SMX Munich - Munich GER
March, 2026
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AdWorld Experience - Bologna IT
October, 2025
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SMX Advanced Europe - Berlin GER
October, 2025
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SMX - London UK
September, 2025
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Affiliate Summit West - Las Vegas
February, 2025
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HeroConf - San Diego
November 2024
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SEMPDX Engage - Portland
October, 2024
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AdWorld Prime
Virtual - August 2024
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PubCon Pro - Las Vegas
March, 2024
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TEDx Billings
October, 2023
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PubCon - Austin, TX
September, 2023
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SEMPDX Engage - Portland
August, 2023
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ECFLive - San Diego, CA
March, 2023
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Unlevel 2021
Virtual - May, 2021
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Paid Search Assoc. Conference
Virtual - February, 2021
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SMX West - San Jose, CA
February, 2020
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SMXL - Milan, Italy
November, 2019
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BrightonSEO - Brighton, UK
September, 2019
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Learn Inbound - Dublin, Ireland
August, 2019
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MNSearch - Minneapolis
May, 2019
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Search Marketing Summit - Sydney, Australia
May, 2019
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Hero Conference - Philadelphia
April 2019
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State of Search - Dallas, Texas
November, 2018
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Utah Digital Marketing Conference, SLC
August 2018
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HeroConf - Austin, Texas
April, 2018
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SMX West - San Jose, CA
March, 2018
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SEM Conference - Milwaukee
November, 2017
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Hero Conference - London, UK
October, 2017
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3XE - Dublin, Ireland
October, 2017
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Confluence Conference, Oklahoma City, OK
October, 2017
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Hero Conference - Los Angeles, CA
April, 2017
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SMX West - San Jose, CA
March, 2017
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Billings Advertising & Marketing Club - Montana
February, 2017
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State of Search - Dallas, Texas
November, 2016
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SMX East - New York City, NY
September, 2016
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Confluence Conference - Oklahoma City, OK
September, 2016
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Utah Digital Marketing Conference - Salt Lake City
August, 2016
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HeroConf - Philadelphia, USA
April, 2016
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SMX West - San Jose, CA
March, 2016
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Billings Advertising & Marketing Club - Montana
February, 2016
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State of Search - Dallas, Texas
November, 2015
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Hero Conference, London UK
October, 2015
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Watch: Kirk's TEDx Talk -
Stop The Scale: Redefining Business Success

Watch here to see why businesses choose Zato.
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Watch: Kirk's Presentation on Google Performance Max Campaigns in Salt Lake City

Watch here to see why businesses choose Zato.
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Podcast & Webinar Appearances

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How to Hide a Dead Body Podcast
How to Understand Smart Shopping with Patrick Gilbert and Isaac Rudansky - Episode 16
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SiteVisibility Internet Marketing Podcast
Advertising, Automation & Smart Shopping: Interview with Kirk Williams - Episode 536
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The Azeem Digital Asks Podcast
The Azeem Digital Asks PodcastWhat Makes Kirk Williams? - Episode 22
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eComeOne Ecommerce Podcast
Kirk Williams: PPC Advertising & How to Fine-Tune Your Google Shopping Ads to Get Ahead of Competitors - Episode 58
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Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
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Funnel Reboot Podcast
Ponderings of a PPC Professional by Kirk Williams - Summer Books
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Shape the Conversation Podcast
The Evolving PPC Landscape for Agencies and Software with Kirk Williams - Episode 29
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Edge of the Web Podcast
Google Ads Hiding Data with Kirk Williams and Sam Tomlinson - Episode 369
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Hack Your Online Business Podcast
How To Become Influential In Your Industry With Kirk Williams Of Zato Marketing - Episode 42
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Digital Marketing with Bill Hartzer Podcast
PPC Ads and Google Shopping Ads with Kirk Williams
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Jumpstart with Jeffalytics Podcast
Growing a PPC Agency with Kirk Williams - Episode 82
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Suds & Search Podcast
Kirk Williams of ZATO - Episode 11
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Jumpstart with Jeffalytics Podcast
Kirk Williams - Episode 26
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Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
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Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
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Market Proof Marketing Podcast
Attribution Analysis with Kirk Williams - Episode 83
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The PPC Show Podcast
Small Business eCommerce with Agency Founder Kirk Williams - Episode 18
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Edge of the Web Podcast
How To Survive & Thrive at SMB PPC with Kirk Williams - Episode 203

Speaker Requests

Contact Kirk about a speaking engagement Below
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Kirk will reach out asap.
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From the ZATO Blog

The Return of the Technical PPC Agency in an AI Driven Era

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team Zato
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General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Kirk Williams
Team Zato
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Google Ads
Learn why Google Ads is primarily a demand capture channel and how understanding the limits of search-based growth can prevent wasted spend and drive true business scaling.
The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Kirk Williams
Team Zato
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General PPC
Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.
Don't Test Within Google Ads Unless You've Agreed On the Risks

Don't Test Within Google Ads Unless You've Agreed On the Risks

Kirk Williams
Team Zato
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General PPC
Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.
Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Kirk Williams
Team Zato
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Google Search Network
Stop starving the machines in the pursuit of perfect PPC segmentation. Kirk Williams shares why easing up on brand isolation is crucial for true business growth and better machine learning.
When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Kirk Williams
Team Zato
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Google Search Network
Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.