The AI Competency Gap in PPC We Need to Solve, Quickly

LLMs don't execute logic the way a script does. They predict. Here's why that distinction matters enormously when autonomous agents are making live changes in ad accounts.

Microsoft Ads offers lower CPCs, a more affluent audience, and unique LinkedIn-based B2B targeting you won't find on Google. Here's why it deserves a real place in your PPC strategy in 2026.

Google has moved product diagnostics and promotion data into Google Ads. Here's what you can now see without ever opening Merchant Center.

Microsoft Merchant Center now has UCP settings live. Here's how to configure return policy, customer support, and Copilot Checkout to prepare for AI shopping.

Google is sunsetting Dynamic Search Ads in September 2026 and forcing a migration to AI Max. Here's exactly how to prepare your campaigns, landing pages, and conversion tracking before the deadline.

Google Ads updated its Advertising Program Terms effective July 1, 2026. Here's what actually changed, what it means for automation oversight, and the practical steps advertisers should take now.

In an era of digital skepticism, trust signals like third-party reviews, UGC, and transparent business credentials aren't optional — they're the difference between a conversion and a bounce

AI tools are genuinely powerful, and replacing your PPC agency with Claude is tempting. Before you do it, here are a few hidden costs most operators underestimate.

Kirk went to GML 2026. Here's the keyword question that's been on his mind ever since Google's AI Mode announcement, and why he thinks the answer is more nuanced than most people want it to be.