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Marketing Principles

A Pondering on the Potential Downsides of chatGPT

chatGPT is amazing as a tool, but there are things to consider that should cause at least a little hesitancy in adoption and wisdom in widespread usage. Some of those are...

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The Problem of Platform Transparency

An analogy for those who don't know Google ad buying: PPC is like buying a car...

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Be Ready for the Explosive Growth of CTV and OTT in 2023

I think CTV is going to absolutely explode (growth) in 2023 as we head towards a recession. Here is my thought process on why that is.

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Digital Advertising Isn't the Problem, Programmatic Is 👏 Louder for Those In the Back

When does this black eye on digital advertising get resolved? I'm not a programmatic media buyer, so I don't have the solution, but I can tell you, I'm getting weary of defending all digital advertisi

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Video: Should We Remove the Digital from Digital Marketing? No! Here's Why

‍Digital marketing is a subset of marketing. I mean, technically, most digital marketing is actually digital advertising, which is really a subset of advertising, which is then a subset of marketing (

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From the ZATO Blog

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How to Create Great Shopping Ads Product Titles with Search Terms N-Grams
The Ideal Showcase Shopping Ads Campaign Structure

The Ideal Showcase Shopping Ads Campaign Structure

Kirk Williams
Team Zato
 • 
f you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are a lot...
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Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team Zato
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.
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Listen: Managing Shopping Ads in an Automated World - BrightonSEO Search Show Talk

Listen: Managing Shopping Ads in an Automated World - BrightonSEO Search Show Talk

Kirk Williams
Team Zato
 • 
In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed...
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Win Free HeroConf Tickets Just by Writing a Book Review!

Win Free HeroConf Tickets Just by Writing a Book Review!

Chris Reeves
Team Zato
 • 
General PPC
Enter to win free tickets to HeroConf! Write an honest review of our PPC books on Amazon or Goodreads for a chance to win. Contest ends Sept 1.
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Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Master Google Shopping feed optimization by understanding the difference between Google Product Category and Product Type. PPCKirk explains why tiered product types are the secret to better PMax perfo
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