Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.

Enter to win free tickets to HeroConf! Write an honest review of our PPC books on Amazon or Goodreads for a chance to win. Contest ends Sept 1.

Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.

Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.

Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.

This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.

New Performance Max Reporting: What Ecommerce Brands Need to Know About Channel Insights, Search Term Data & Asset Metrics to Optimize Google Ads and Scale Profitably in 2025

Unlock hidden wins in your Google Shopping feed—learn how to optimize product descriptions with smart AI tips and real-world tactics.

ZATO's owner, Kirk Williams, has just landed at #3 on PPCsurvey.com’s list of the Most Influential PPC Experts of 2025 once again securing a spot in the top 50 most influential PPC experts!