AI Agents in Google Ads: Is Your Process Defensible?

Autonomous AI agents in your ad accounts sound efficient until something goes wrong at 2am. Here's why the risk calculus isn't what the enthusiasts suggest.

Google quietly changed how Lookalike Audiences work in Demand Gen. Here's what shifted, what you can still control, and how to opt out if you want to.

Google is killing DSAs, requiring MFA for the Ads API, and ad disapprovals are hitting accounts without explanation. Here's your weekly PPC update.

Got a massive product catalog and a Shopping strategy that still isn't clicking? I think the answer is less exciting than you're hoping for, and probably more useful.

Boost sales with Google Business Agents. Learn how Agentic AI in Merchant Center provides 24/7 product expertise, brand customization, and seamless handoffs.

This week's PPC updates include an MCC security alert, a critical API migration deadline, and a conversion tracking overhaul. Here's what to act on now.

Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.

Using Claude to audit your Google Ads account? Before you run a Claudit®, here are two critical problems with security and context you need to solve first.

Google experiments now auto-apply by default, PMax adds a channel timeline, and Merchant Center loyalty goes global. Here's what it means for your accounts.