icon-dropdown-arrow
top
🎉 SAVE 50% NOW: The Google Ads Course Built for DTC Brand Operators - Learn more
icon-cross

Two Ways to Use AI for Content (One Makes Readers Work Harder)

Kirk Williams
Team Zato
 • 
AI in PPC
Not all AI-generated content is the same problem. Here's the distinction between AI that offloads cognitive labor onto readers and AI that actually helps them.
Read More

From the ZATO Blog

icon-search
Search here

Find what you're looking for here:

Unlock the Power of Microsoft Ads Impression-Based Remarketing

Sarah Vlietstra
Team ZATO
 • 
Microsoft Ads
Target ad viewers without a site visit using Microsoft Ads impression-based remarketing.

Google Merchant Center Excluded Destinations: What They Are & How to Use Them

Sarah Vlietstra
Team ZATO
 • 
Google Merchant Center
Master Google Merchant Center excluded destinations to optimize ad spend & boost margins.

Stop Wasting Spend: Automate Your Google Ads with Solutions

Sarah Vlietstra
Team ZATO
 • 
Google Ads
Streamline your Google Ads with no-code Solutions. Automate workflows and stop wasted spend.

Why I Won't Stop Questioning AI in PPC (And Why You Should Too)

Kirk Williams
Team ZATO
 • 
AI in PPC
Calling someone "anti-AI" for asking questions is the same pattern that keeps high-control systems intact. Kirk Williams on why curiosity about AI isn't opposition, it's responsibility.

AI Max is Now Available for Microsoft

Sarah Vlietstra
Team ZATO
 • 
AI Max for Search
Microsoft's AI Max for search ads is here: learn how to leverage automation to reach your target audience.

What is Ad Strength in Google Ads and Does it Actually Matter?

Sarah Vlietstra
Team ZATO
 • 
Google Ads
Is Google Ads "Ad Strength" a performance metric? Learn why it's an inventory checklist.

Stop Wasting Ad Spend: A Guide to Audience Segment Exclusions

Sarah Vlietstra
Team ZATO
 • 
Campaign Strategy
Stop wasting ad spend. Master Google Ads audience segment exclusions for better reach.

How to Utilize Text Guidelines in AI Max & Performance Max

Sarah Vlietstra
Team ZATO
 • 
AI in PPC
Maintain brand consistency in Google Ads AI campaigns. Learn how to use Text Guidelines, term exclusions, and messaging restrictions.

Why Isn't my Google Ads Campaign Serving: Decoding the Most Asked Question in the Google Ads Support Forum

Sarah Vlietstra
Team ZATO
 • 
Google Ads
Are your Google Ads not serving? Troubleshoot common issues with bids, billing, and more.