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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉

How can you become a ZATO client?

Interested in learning more but unsure what that looks like? Here's what our non-aggressive, Minnesota-nice (where Kirk was born and raised!) discovery process looks like:
01

Fill Out the Form On this Page and our Discovery Questionnaire

Step 1 is to let us know you want to learn more, nothing complicated. You will then be directed to a short Discovery Questionnaire that helps us learn about your specific business needs, and makes our Discovery Call way more productive!

02

Schedule a Discovery Call

We want to make sure it makes sense for both parties before moving to the next step, so we have a 30 minute call to learn about your business, prior PPC efforts, context around why you're seeking a management change, etc.

This also gives you the chance to ask us any initial questions you may have. For example, some companies like to learn more about which of our team members will actually be working on the account, our experience, how we think about managing Google Ads in a bigger picture way, etc.

If we all "click" (pun intended!) from there, we move forward with the next step, our Discovery Audit.

03

Get a Free Discovery Audit

Congratulations, you've made it this far. That must mean we're a potential good fit for each other.  The Discovery Audit moves us past a more philosophical / strategic conversation and into your specific account.

While this isn't as exhaustive as our paid Forensic audits, it still is loaded with value and is our way of showing you what opportunities we see in your account, and how we would change/manage it if we came on board. That is all at no cost to you beacuse we want to put our money where our mouth is and show you how we're the right partner for you for years to come.

04

The Ball Is In YOUR Court!

Maybe it's the Minnesota nice in our Midwest born owner. Or perhaps it's just a frustration with being treated like a used car sales lot in digital marketing these days. Whatever it is, you won't find an aggressive sales approach here. We want to make it so obvious you should hire us, that we ship you the audit and wait. I mean, please don't ghost us after we've done all that free work for you (and we will send a couple of followup emails if we don't hear from you), but this is low pressure stuff. If you like what you see, give us the word and we'll get rolling. We can't wait to work with you, but we won't hound you into an agreement. The ball's in your court!

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

It's Time to Rethink PPC KPIs

It's Time to Rethink PPC KPIs

Kirk Williams
Team Zato
 • 
Google Ads
Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
Here's Why the New PMax Channel Reporting Rocks

Here's Why the New PMax Channel Reporting Rocks

Kirk Williams
Team Zato
 • 
Performance Max
Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.
What are Google Ads Synthetic Keywords?

What are Google Ads Synthetic Keywords?

Kirk Williams
Team Zato
 • 
Google Ads
Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.
Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato
 • 
Google Merchant Center Next
This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.

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