The PPC "Easy Button" You've Been Searching For
*You* Own the Data & Account
Easy Cancellation (Month-to-Month)
*Daily* Eyes On Your Account
Advanced PPC Expertise
ZATO Awards & Recognition
Top 25 Most Influential PPCers: 2016, 2017, 2018, 2019, 2020
1 of the Top 13 PPC Experts to Follow by Search Engine Journal
1 of 21 Best SEM Experts in 2017
International PPC Speaker
Google Ads Pricing for
$0 - $5,000/mo in Google Ad Cost
Spending More Than $5,000 in Google Ad Cost?
Some ZATO Full Service Clients
we've managed million$, and apply those learnings to your SMB account
What to expect when you start
Free Account Analysis
Not sure if ZATO's Small Budgets Program is right for you? That's why we offer a free account analysis before you sign anything, anywhere. We'll get into your account to see how things are currently managed and if we can help, no obligations.
Custom Account Setup
ZATO learns your business through your application answers and our research, and then we build you a Paid Search account in Google Ads optimized for your audience. We use smart tools and our industry-leading knowledge to identify the best keywords and audiences to target. We're not stamping this account from every other account we have, we're actually analyzing your keywords and creating a custom setup just for you. The Setup process takes your first monthly payment and magically turns it into a conversion-friendly account. We then push it live so by month 2, your account is rip-roaring and ready to roll!
The Daily Glance
We look at every single account, every single business day. No exceptions. Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best method we have found to eliminate account surprises and keep us locked into your campaigns.
Even the smallest accounts have questions. No problem, email support tickets are included in the Small Budget Program, but please expect up to 48 hours response time so we can service all accounts well.
Here's the secret to how we can offer our expertise at such low cost; we’ve utilized our experience to create account management efficiencies, so the time we humans devote is spent on the most important things, and we automate the rest. Add to that a healthy dose of smart automation and you have a recipe for success!
We send automated monthly reports designed for your account that ensure the most important KPIs are in front of you. This allows you to keep up on account changes and stay informed!
With ZATO you aren’t just getting a generalized agency who “does a little of everything” at the expense of deeper knowledge into the inner-workings of the Google Ads Machine.
Rather you are getting a boutique, micro-agency of experts, singular focused on Paid Search Marketing. This is what we live and breathe, day after day, and we'll apply that knowledge to make your account successful.
About Our Owner
Kirk Williams, @PPCKirk
Kirk has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 4 years, and is known for his Ecommerce PPC articles across various industry publications.
He is an international conference speaker presenting on all things Paid Search (especially Shopping Ads) anywhere from San Jose, to NYC, to London, to Milan.
Kirk currently resides in Billings, MT with his wife, 5 children, books, coffee, and little sleep.