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Program Benefits

*You* Own the Data & Account

Easy Cancellation (Month-to-Month Contract)

*Daily* Eyes On Your Account

USA Based

Monthly Reporting

Advanced PPC Expertise

ZATO Awards & Recognition

  • Top 25 Most Influential PPCers: 2016, 2017, 2018, 2019, 2020

  • 1 of the Top 13 PPC Experts to Follow by Search Engine Journal

  • 1 of 21 Best SEM Experts in 2017

  • International PPC Speaker

Google Ads Pricing for

Up to $5,000/mo in Google Ad Cost


Per Month

$5,000 - $10,000/mo in Google Ad Cost


Per Month

$10K - $15K/mo in Google Ad Cost


Per Month

Plan Details (Applies to all Small Budget Plans)

  • Performance Report Sent Monthly
  • Email Support billed at $25 per 15 minutes (free first month)
  • All Phone Support $35 per 15 minutes
  • LEAD GEN: 1-Time Setup Fee of $500 (this covers the cost of our Custom Setup and first month email support).

  • ECOMMERCE: 1-Time Setup Fee of $1000 (this covers the cost of our Custom Setup and first month email support plus Google Merchant Center Feed Optimization)

Some ZATO Full Service Clients


What to expect when you start

  • Free Account Analysis

    Not sure if ZATO’s Small Budgets Program is right for you? That’s why we offer a free account analysis before you sign anything, anywhere. We’ll get into your account to see how things are currently managed and if we can help, no obligations.

  • Custom Account Setup

    ZATO learns your business through your application answers and our research, and then we build you a Paid Search account in Google Ads optimized for your audience. We use smart tools and our industry-leading knowledge to identify the best keywords and audiences to target. We’re not stamping this account from every other account we have, we’re actually analyzing your keywords and creating a custom setup just for you. The Setup process takes your first monthly payment and magically turns it into a conversion-friendly account. We then push it live so by month 2, your account is rip-roaring and ready to roll!

  • The Daily Glance

    We look at every single account, every single business day. No exceptions. Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best method we have found to eliminate account surprises and keep us locked into your campaigns.

  • As-Needed Support

    We have discovered that the most important communication to occur in a new PPC client relationship is at the very beginning, as trust is becoming built. This is why we include all Email support requests in our setup fee at no additional charge during the first month. Need support after Month 1? No problem! We are always happy to help, and charge a fee of $25 per 15 minutes for Email Support. Phone support is $35 per 15 minutes at any time during the engagement.

  • Ongoing Optimization

    Here’s the secret to how we can offer our expertise at such low cost; we’ve utilized our experience to create account management efficiencies, so the time we devote is spent on the most important things. Add to that a healthy dose of smart automation (we proudly utilize Optmyzr® in our accounts) and you have a recipe for success!

  • Monthly Reporting

    We send automated monthly reports (through our partner Swydo) designed for your account that ensure the most important KPIs are in front of you. This allows you to keep up on account changes and stay informed!


With ZATO you aren’t just getting a generalized agency who “does a little of everything” at the expense of deeper knowledge into the inner-workings of the Google Ads Machine.

Rather you are getting a boutique, micro-agency of experts, singular focused on Paid Search Marketing. This is what we live and breathe, day after day, and we’ll apply that knowledge to make your account successful.

About Our Owner


Kirk Williams, @PPCKirk

Kirk has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 4 years, and is known for his Ecommerce PPC articles across various industry publications.

He is an international conference speaker presenting on all things Paid Search (especially Shopping Ads) anywhere from San Jose, to NYC, to London, to Milan.  

Kirk currently resides in Billings, MT with his wife, 5 children, books, coffee, and little sleep.





Still need a little more information?

View our SMB FAQ page on the Small Budgets Program or fill out the form below.

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