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I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.
The Great PPC Pricing Debate - State of Search 2015 from Kirk Williams
I decided to not waste all the research I was doing and to share links to the posts I've run across on PPC Pricing Models. There aren't a lot out there!If you are aware of any that I am missing, please tweet them to me at @PPCKirk. For obvious reasons, I did not include any agencies that "talked" about their pricing. I wanted to reserve these links for those posts that actually dig into the reasoning for certain (or all) models.
PPC Pricing Blogposts by Date
PPC Management Options - Are Your Fees Inline With The Advertiser's Goals
Brad Geddes on Search Engine Land - May 27, 2008
Economics of PPC Pricing: Why the Markup Model is Flawed
Alan Mitchell on Calculate Marketing - November 26, 2009
Economics of PPC Pricing: Why Performance Deals Often Fail
Alan Mitchell on Calculate Marketing - February 11, 2010
Economics of PPC Pricing: Why Profit Sharing is the Future
Alan Mitchell on Calculate MarketingFebruary 23, 2010
The Performance-Based Pricing Fallacy: Part 1
George Michie on the RKGBlog - January 27, 2011
The Performance-Based Pricing Fallacy: Part 2
George Michie on the RKGBlog - January 31, 2011
How Much Should I Pay for an Agency to Manage My Adwords And PPC Marketing?
Ann Stanley on Anicca - June 23, 2011
PPC Agency Payment Models: Percentage of Spend
Ben Potter on Econsultancy - October 29, 2013
PPC Pricing Models – Why Charging Percentage of Spend is Dead
William BakhosJuly 13, 2015
How to package and sell my PPC services
Reddit ThreadJuly 19, 2015
Dissecting PPC Agency Pricing Models, Part 1 of 3
Pat East on PPC Hero - July 29, 2015
Dissecting PPC Agency Pricing Models, Part 2 of 3
Pat East on PPC Hero - August 12, 2015
PPCChat - August 18, 2015
Dissecting PPC Agency Pricing Models, Part 3 of 3
Pat East on PPC Hero - August 26, 2015
Need advice from successful SEM
Reddit Thread - September 13, 2015
The Best Way to Charge For PPC Management
Melissa Mackey on Beyond the Paid - October 9, 2015
Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.
Kirk Williams on the ZATO blog - January 3, 2017
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If you are aware of any other posts on PPC Pricing Models out there that I am missing, please tweet them to me at @PPCKirk.
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