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JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
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Introducing My New Course: Google Ads for the Busy DTC Brand Operator

Kirk Williams
Team Zato
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Zato News
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Accurately Identifying Cause and Effect in PPC Marketing.

Kirk Williams
Team ZATO
 • 
You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the first...

Dear Google. An Open Letter From A PPC Agency.

Kirk Williams
Team ZATO
 • 
An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron

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