How to Optimize Google Shopping Product Descriptions | Merchant Center Mastery

Ready to level up your Google Shopping feeds? 🚀 In this Merchant Center Mastery tutorial, we dive into how to optimize your product descriptions for Google Shopping. Learn tactical tips to maximize your feed effectiveness, the role of description vs structured description, how generative AI tools like ChatGPT can help, and critical best practices to avoid Merchant Center disapprovals. Whether you're a PPC pro or just managing your brand’s feed, this walkthrough will help you drive more clicks and sales in 2025. In this video, you'll learn: ✅ Why the description attribute matters (even if it's not as powerful as the title) ✅ How to frontload keywords in the first 150–180 characters ✅ Tactical prompts for ChatGPT to generate high-performing product descriptions ✅ Common mistakes that lead to Google Merchant Center policy violations ✅ Bonus tips for using customer reviews and SEO strategies in descriptions