Level Up Your Google PMax Campaigns in 70 Minutes - ZATO PPC Marketing - Kirk Williams Presentation

Let's face it. Even though Performance Max campaigns in Google are supposed to be more user-friendly, they can actually be pretty confusing as well! In this recorded session, Kirk Williams, owner of ZATO PPC Marketing, unpacks where PMax came from, how to set it up and organize it, and then how to manage it well. Included in the talk is important information on the best tips for optimizing the product feed (within Google Merchant Center) as well. This video may be the single most beneficial 70 minutes of Google PMax knowledge you can find out there to level up your Ecommerce Shop, so make some coffee, grab a bagel (never scooped *wink wink*), and dive in. We're not saying it's the most exhaustive, just that it covers a lot of ground fast!