Product Types in Google Shopping Ads - Part 1 - Merchant Center Attributes

Confused about Product Type vs. Product Category? You're not alone. In this deep-dive, Kirk Williams explains why product type is a critical feed attribute for smarter bidding and campaign segmentation. Learn what it does, how to set it up properly, and how to leverage it to drive better results in Google Shopping and PMax campaigns. This is Part 1 of 2 Product Type videos. Key Takeaways: ✅ The difference between Product Type and Google Product Category ✅ Why product type now impacts Google's algorithm and bidding ✅ Best practices for building your product type taxonomy ✅ How to use product type for smarter campaign and asset group segmentation