Stop Testing Unless You've Agreed On the Risks

ZATO is delighted to announce a partnership with Groove Ventures LLC. Groove is an exceptionally well-known brand in the silicone rings market, and has revolutionized ring design and experience...

For the advertisers who care about where their ads are shown, you may want to exercise caution with Smart Shopping campaigns. Currently, you are unable to choose...

Google Shopping Price Benchmarks. What are they and how can we use them? That's what I aim to address in this post.Have you ever wondered which of your products or product

For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google's continual ad placement increase on all the things. If you're on Twitter but we haven't connected...

One question you may have as you analyze PPC agency proposals is: why do I have to keep paying them every month? I mean, if you pay them to set up the account, then do you really need to continue...

I generally see people structuring Dynamic Retargeting campaigns by either setting all products into a single campaign (sometimes with only a single ad group targeting all website visit traffic!)...

f you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are a lot...

Here are 4 reasons you should consider beginning your PPC on Bing Ads if you are running a Startup and first getting into PPC (sure, if you have unlimited budget, do both Google and Bing)...

Promotions in Google Shopping have been notoriously bulky to setup, use, and get approved. In the past, you would need to beg, plead, or threaten your dev team to attach a promotion id to...